Kodes Brings Bold, Handmade Glasses Chains to 100% Optical 2025
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LONDON, 15th February 2025— Kodes, the independent London-based accessories brand known for its bold, handmade glasses chains, is returning to 100% Optical from 1st–3rd March 2025 at ExCeL London (Stand SS13). This year, Kodes is inviting opticians to discover its vibrant, handcrafted chains—perfect for customers looking for stylish, practical eyewear accessories.
Founded in 2015 by Jewellery Designer Maker Morena, Kodes champions individuality and self-expression through accessories. Morena’s journey began after she lost her hair to Alopecia Universalis at the age of 12, using bold jewellery as a way to express her personality. Kodes was born from this experience, bringing together eye-catching design and function for those who love to stand out.
In recent years, Kodes' Aromatherapy Essential Oil Diffuser pieces have garnered significant media attention, securing features in leading publications such as The Stylist, Fabulous Magazine, Happiful Magazine, and Psychologies Magazine in 2022 and 2023, being shortlisted for Love Eyewear Awards 2024 and winning the Highly Commended Award in Gift of the Year 2024.
At Stand SS13, attendees will be treated to Kodes' signature clashing colours and innovative designs. The spotlight will be on their vibrant glasses chains — a testament to Morena's passion for pairing bold hues in unexpected ways.
“Be bold and don’t be afraid of who you are - At 100% Optical 2024 I was told to be disrupting the Optical Industry with my innovative and creative glasses chains!” - MORENA, OWNER, KODES
About Kodes: Kodes is a London-based jewellery and accessories brand specialising in bold, geometric designs. Founded in 2015 by Morena, Kodes is built on a mission to help people express their individuality through statement accessories. Every piece is handmade in London, offering stockists a fresh, independent alternative to mass-produced eyewear accessories.
Event Information: 100% Optical Dates: 1st-3rd March 2025 Location: Excel London Booth: Stand SS13 Press Contact: Morena Fiore Email: hello@kodes.me.uk Phone: +447780 866 809
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