Italy, our land. A place rich in history, art, fashion, and design.

From the waters of Venice to the peaks of the Dolomites, tradition and innovation come together in a single vision: excellence.

From Venetian glass masters, who transform sand into perfect lenses, to the artisans of Belluno, who shape frames with passion and precision. Every Polar eyewear piece is unique, born from a culture that embraces beauty, quality, and innovation.

Like our SUPER POLARIZED lenses, which enhance your vision, making colors more vivid, reducing glare, and providing 100% UV protection.

Polar. Italian style, Designed for the world.