Since its founding in 1998, the focus has been on innovation, quality, and sustainability. Frame styles created with that in mind are designed under the leadership of Sven Götti in Switzerland. An unmistakable minimalist and harmonious design language is the distinguishing common thread throughout the collection. It is an unequivocal expression of stylistic confidence, quality, and Swissness.

From initial hand-drawn sketches and design ideas, to marketing, production and worldwide distribution, most work steps take place at the Wädenswil headquarters. Solely acetate and titanium glasses are produced in collaboration with specialized manufacturers in Germany, Austria, and Japan.