At CBTR Opticians, social media is at the heart of how we connect with our community. As a small, female-founded independent practice, we use our platforms to educate, inspire and build genuine relationships rather than simply promote products.

Every piece of content is created in-house by Hayley, ensuring it reflects the real people behind the brand. Our posts and videos blend humour, authenticity and expertise, offering a behind-the-scenes look at boutique life while highlighting our clinical excellence and independent eyewear collections.

Our strategy is built on creativity and engagement. We respond to trends in real time, using popular audio, sharp editing and storytelling to make educational content both accessible and enjoyable. Series such as Five Ways an Optometrist Can Save Your Life have helped to reframe how people think about eyecare, while our monthly Q&A sessions encourage open conversation and trust.

We also use our social channels to champion collaboration. From fashion events and local partnerships to charity drives and community campaigns, our followers see that CBTR is more than an opticians. It is a place that values connection, individuality and shared experience.

The result is a social presence that feels personal, warm and full of personality. Clients often tell us they booked after watching our videos, feeling as though they already knew us before stepping through the door.

Social media has allowed CBTR to grow far beyond our boutique walls, creating a loyal community built on honesty, humour and heart.