This display, spread over our three windows, leans heavily into pop culture. The overarching theme is 'Cinema'.

Window one is based on a movie theatre foyer.

Films that are available on the various screens are advertised on posters.

The titles on show use the original marketing font and styling. All are tweaked to include optometry puns e.g. Trainspotting becomes Eye Strain Spotting and in most cases, promote our enhanced ophthalmic services e.g. OCT, Dry Eye treatments.

Myopic Park and Daviesana Jones actually became practice made 'shorts' played on the reception TV and promoted myopia management and designer frames respectively.

Window two is an homage to Toy Story (now Eye Story) and features the iconic 'Claw' scene. https://www.youtube.com/watch?v=N-Esh4W3dfI

The characters are spectacle frames e.g. Buzz Sightyear. Mr. Potato Head is his alter ego, One Eyed (Uniocular?) Bart . Etch-a-Sketch has drawn his spectacles.

The camouflage pattern on the parachutes of the Green Army Men is our company logo.

The backdrop of Andy's room iconic cloud wallpaper and Buzz curtains have spectacle or eye shaped patterns.

It's so rewarding when young children see their favourite toys.

Window 3 is a spoof on the Oscar ceremony.

Using classic black and white colouring, with flashes of red and gold, there are 24 film frames (the per second industry standard to avoid detectable image flicker) .

Each frame features a famous movie scene, poster or character and has hidden spectacles i.e. a frame within a frame e.g. the swimmer above Jaws.

Paparazzi with flashing cameras add kinetic energy in the dark.

The displays are interactive, with a competition for patients to identify frames in frames and children to spot the Toy Story characters.

All display materials are 100% recycled or reused e.g. coloured paper made from recycled cardboard, POS and cloth from previous windows.