Fernan Opticians

As a family-run boutique business, Farnan Opticians is dedicated to providing high-quality , personalised eyewear while fostering genuine connections with our community. Our social media strategy is at the heart of our mission: to make people feel confident, stylish and valued in their eyewear journey.

Our approach is driven by authenticity and creativity. We post daily team photos to showcase the warm, approachable faces behind our brand, building trust and familiarity. We also celebrate our customers by featuring photos of them proudly wearing their new glasses, turning our community into heroes of our story. These posts not only highlight our product but also foster a sense of belonging and appreciation.

To stay relevant and engaging, we create trending Reels with audio and memes that  resonate with our audience, blending humour and style while showcasing our expertise. We also leverage Instagram stories to highlight our stellar 5 star Google Reviews, ensuring our followers see the quality and care that define Farnan Opticians.

Our strategy has paid off. By balancing professionalism and personal touches, we've increased interactions, likes and shares and followers across all platforms. Our followers don't just see us as an eyewear provider but as a trusted partner who celebrates their individuality and supports the local community.

 At Farnan Opticians, social media is more than a marketing tool as its an extension of our boutique values. It allows us to connect , inspire and grow while remaining true to our mission of making people look and feel good in their glasses. We're proud of the impact we've made and excited to continue setting the standard for social media excellence in the optical industry.