Hoffmann Natural Eyewear - 2339 9071

The 2339 is clearly a stunning frame, a modern cat eye with a chunky brow, feminine and bold. Hand crafted with the highest quality Horn which creates a finish and colour that is just not possible with any other material. However it's the production of this frame (and all Hoffmann frames) that really catches your attention.
An underlying principle of Hoffmann Natural Eyewear's philosophy is being aware of nature's needs and resources and actively protecting these.

Hoffmann Natural eyewear uses the horn of the water buffalo.. The water buffalo is an abundant yet honoured animal and  essential for the rice-growing regions of Asia. In addition to their muscle-power, the animals provide milk, leather, meat and finally horn as a by-product. This can only be leveraged after the animal exceeds its natural lifespan. The older the water buffalo, the more beautiful the horn structure. The horn plates are cut on-site in India, so the process of value creation remains within the country. And it also reduces the volume of transported inventory significantly compared to hollow, untreated horns.

Frame production inherently causes a huge amount of non recyclable waste during the frame cutting process. However, the horn shavings can be used as a natural fertilizer which is distributed to the local farming community in Germany.

In our production building we have spent many years working with renewable energies wherever possible. Our heating, for instance, comes from geothermal energy. Manufacturing 100% in Germany creates a short supply chain minimising our carbon footprint further.
Finally Horn is one of very few materials that is fantastic to refurbish and repair. being able to slice new material into a broken frame, even if large portions are missing means that these frames can last a lifetime.