The Optical Gallery
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The Optical Gallery in Twickenham is a celebrated innovator in the UK optical market, recently recognised as one of the worlds best opticians by SPECTR Mag and featured in the Optician's Eyestyle sub-magazine for our avant-garde approach. In 2024, we proudly won the Fashion Practice of the Year award at the Optician Awards, cementing our leadership in eyewear fashion. From the moment you step inside, the gallery-like atmosphere transforms the eyewear experience into an artistic journey, with curated collections elegantly displayed within portrait frames and atop glimmering plinths, whilst the remainder of our stock is safely ensconced within drawers. This ensures a personalised service, presenting eyewear only after understanding each clients lifestyle, personality, and means of self-expression avoiding an overwhelming abundance of choices.
Our trained Colour Analyst adds a scientific dimension to the eyewear selection process, considering seasonal tones and jewellery to recommend the perfect match. Each frame style we stock is available in at least 3–4 colourways, emphasising how a simple colour change can transform the entire look and feel of a frame.
In 2023, we partnered with Marma London to revolutionise our lens services, offering customisable tints, pre-tints, flash mirrors, and photochromic colours without compromising quality. This innovation has inspired clients to tailor their lenses to match their frames, outfits, and lifestyles.
That same year, we collaborated with Sway Models, providing curated eyewear for photoshoots and individual styling campaigns. This partnership positioned us at the forefront of high-fashion optics, further enhancing our reputation for distinct, trendsetting eyewear.
We are proud to stock exceptional independent brands such as Theo Eyewear, Kuboraum, and Sabine Be each chosen for their distinctive design and unique identity. We are also vintage eyewear collectors, focusing on styles from the '80s, '90s, and early 2000s, which draw inspiration from classic music videos, iconic fashion shoots, and films. Our private vintage collection, featuring Jean Paul Gaultier, Hilton, Chanel, and more, is the only collections in our gallery showcasing major fashion houses. This has attracted Celebrity Clientele who eagerly seek individual pieces unmatched by any other.
We are also the official bloggers for The Eyewear Forum (TEF Magazine), keeping us ahead of global trends through press releases from top brands. Each frame is a work of art, and for a brand to be part of our curated gallery, it must tell a unique story.
Our quarterly exhibitions showcase entire collections with themed decor mixologists, and music, attracting over 30 guests and creating a vibrant community buzz. Promoted on art and event platforms, these events introduce new audiences to our offerings.
We believe that to hold the title of Optician, one must excel medically. However, what is often overlooked is being a Connoisseur of eyewear in its entirety.
Blending artistic flair with medical precision, The Optical Gallery exemplifies what an optical practice can achieve.
Categories
- Eyewear retailer of the year