TANAKA eyewear

The designer, Gow Tanaka, stands at the forefront of innovation and sustainability in the eyewear industry, redefining what it means to create impactful, stylish, and ethical designs. With over 25 years of experience as an international session hairstylist working with A-list celebrities and renowned fashion publications, Gow transitioned his creative expertise into product design, launching his brand 3RD/DIADEM in 2020.

His unique background fuels his visions melding the precision of his hairstyling craft with a passion for traditional Japanese aesthetics and sustainable innovation. Drawing inspiration from Japanese gardens, his eyewear designs feature intricate textures and patterns that evoke serenity and timeless elegance.

What sets Gow apart as a newcomer is his unwavering commitment to sustainability. After years of research, he developed a proprietary process using compressed recycled paper fibre, creating a material that is both lightweight and durable. This innovation challenges industry norms by offering an eco-friendly alternative to traditional materials without sacrificing quality or style.

Gow's work is not only about creating beautiful products but also about shifting the paradigm towards ethical design. His eyewear celebrates individuality and craftsmanship, with each frame meticulously handcrafted and unique. This dedication to artistry and sustainability has already captured the attention of the fashion industry, with features in Vogue, GQ, and The Guardian.

Awarding Gow Tanaka would recognise a designer whose fresh perspective and sustainable approach are shaping the future of Eyewear. His ability to merge creativity, sustainability, and cultural heritage into groundbreaking designs makes him a deserving and influential force in the industry.