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20 Dec 2021

New dates for 100% Optical

New dates for 100% Optical

New dates for 100% Optical
23-25 April 2022

Following the rapid escalation of Omicron cases across the UK, and with new restrictions possible in the early part of 2022, we have taken the difficult decision to postpone 100% Optical 2022. We have been in dialogue with our official partner the AOP, as well as the OSA, ABDO a number of exhibitors and stakeholders and can say they support this move. We would not wish to put anyone at risk and neither would they.

The new dates for 100% Optical are 23-25 April 2022, and will continue to take place at the ExCeL London. 

All visitor registration, exhibitor stand, sponsorship and hosted meetings will automatically be transferred to the new dates. Working with our education partners at the AOP, we will endeavour to honour CPD & education bookings as well, but of course we will need to reconfirm speaker availability for the new dates.

We will be in touch in the New Year to reconnect, and discuss how we can utilise the extra time we have been given to plan this event. 100% Optical 2022 will still be the best one yet, and one we will all have waited over two years for. In the meantime, please do make sure that if you have booked hotel rooms and flights you contact your providers to cancel your booking or move forward in line with the new show dates. 

We know how hard this is for everyone, so thank you for your continued support. We know the industry cannot wait to be reunited, as we saw record registrations for this event in the last two weeks. We will use the time to make the event even better.

We would like to wish you all a very restful and safe holiday season and look forward to working with you in 2022.

Best Wishes

100% Optical Team


Adam Sampson, CEO of the Association of Optometrists, said: “We fully support Media 10 in the decision to delay 100% Optical 2022, and applaud the speed at which the team has found a new date in April. As the show’s official partner, we look forward to being part of an event that brings the profession together again – but only at a time when it is safe for everyone to do so.”
Nathan Garnett, Director for 100% Optical said: “We really appreciate how patient exhibitors, sponsors and record breaking numbers of visitors have been over this tough period. This show has gained so much support over the last few months, we have a duty to deliver it,  as soon as it is safe to do so and as early as we can in 2022. We look forward to seeing you in the Spring.”




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