Clinique, the dermatologist-guided skincare and makeup brand, today announces the UK launch of its collaboration with ACUVUE, the world’s #1 selling contact lens brand§. It unites two global leaders around a powerful mission: to advance eye education in beauty and vision; highlighting to consumers that they can wear contact lenses and eye makeup with confidence in comfort, performance, and eye safety.

This collaboration highlights Clinique’s expertise in creating high-performance eye makeup whilst meeting Clinique’s Eye Safety Promise, including testing for safety on contact lens wearers. And ACUVUE as the most trusted brand of contact lenses by eye care professionals in the UK. **1

The Clinique Eye Safety Promise ensures every Clinique eye makeup product is ophthalmologist tested, suitable for sensitive eyes, and tested for safety on contact lens wearers. According to ACUVUE, its satisfaction guarantee offers 100% satisfaction or your money back^, because ACUVUE contact lenses are unbeaten in comfort.‡2-4

Together, Clinique and ACUVUE are helping to support consumers in choosing eye makeup and contact lenses with confidence, so comfort and creativity can go hand in hand.

“As an ophthalmologist, I see many patients who wear contact lenses and feel uncertain about how to use eye makeup or which products they can use,” said Dr. Ashley Brissette, MD, MSc, FRCSC, Clinique’s guiding ophthalmologist. “This collaboration matters because Clinique eye makeup meets Clinique’s Eye Safety Promise, including testing for safety on contact lens wearers, as well as being suitable for sensitive eyes and ophthalmologist tested. This gives additional information to consumers who wear contact lenses and are uncertain about which eye makeup products to use. By highlighting Clinique’s makeup expertise and ACUVUE’s leadership in comfortable contact lenses; consumers can gain knowledge and confidence.”

Addressing Consumer Confidence Through Education

Clinique eye makeup is developed with the same dermatologist-guided rigour as its skincare, with all formulas being allergy tested and fragrance free. Clinique combines high-performance formulas with a commitment that all Clinique eye makeup is backed by the Clinique Eye Safety Promise, which includes safety testing on contact lens wearers. By collaborating with ACUVUE, these iconic brands are creating an

exciting moment highlighting eye beauty and vision, to send a message to contact lens wearers that helps them express themselves creatively and comfortably.

To bring this initiative to life, Clinique and ACUVUE will roll out a multi-channel consumer education campaign featuring expert-driven content, engaging digital activations, and consumer experiences. The initiative reinforces both brands’ shared dedication to their consumers across industries and defines what it means to put consumers first.

Marking a shared commitment to the collaboration, ACUVUE offers a free† ACUVUE contact lens trial enabling individuals to experience the comfort and everyday freedom of contact lenses. While those signing up for a free ACUVUE Contact Lens trial will receive 20% off Clinique eye makeup at Clinique.co.uk¶