INNOVATION TAKES CENTRE STAGE FOR ESSILORLUXOTTICA AT 100% OPTICAL
EssilorLuxottica welcomes delegates to its stands F12 and G10 at 100% Optical, taking place from 28 February - 2 March 2026. Visitors will have the opportunity to explore its wide portfolio of innovations, from vision care and stylish frame brands, all the way to wearables and med-tech solutions, including its expanding range of instruments for eye care professionals.
An exciting new launch at the show will include Essilor® Stellest® 2.0 lenses, its most efficacious spectacle lens to date for slowing myopic eye growth in children1.
There will be a strong emphasis on wearable technology on the stand, with the range on display, including Ray-Ban® Meta and the recently launched Oakley Meta – both AI powered smartglasses - and the invisible hearing solution, Nuance Audio™.
A hand-picked collection of new frames from the company’s wide portfolio will be displayed featuring Ray-Ban®, Oakley®, Emporio Armani, Diesel, Armani Exchange, Ralph by Ralph Lauren, Polo by Ralph Lauren, Michael Kors, Ferrari Cavallino and Swarovski.
The latest lenses will also be available to view including Varilux® XR series™, Essilor® Stellest® lenses, Transitions® GEN S™ and Eyezen®.
Fredrik Jönsson, VP Wholesale North Europe at EssilorLuxottica, said: “At EssilorLuxottica, our daily commitment is to support eye care professionals in bringing the most advanced innovative solutions to their patients. This drives everything we do, and we’re thrilled to be exhibiting at the event as gold sponsors this year, bringing together our portfolio of products and services under one roof.
“We believe offering wearable technology to patients will be a gamechanger for optical practices in 2026. Our wearables blend style, functionality, and health benefits and are designed to be so versatile that one day they may even replace traditional connected devices. This will therefore be a major focus for us, and we invite eye care professionals to join us on this exciting journey as we expand distribution and welcome new partners.
“Be sure to visit us for live demonstrations from our team of experts and to explore how we can work together to support and differentiate your practice.”
Education at the show
A big focus area during the show is education and Leonardo, EssilorLuxottica's online learning platform, is delighted to be sponsoring this year’s 100% Optical Academy and delivering two CPD sessions.
· ‘Clear vision, clear choices - managing digital eye strain and presbyopia’ lecture with discussion workshop, Optical Academy - Saturday 28th Feb at 2pm
Join this session to build confidence in managing digital eye strain and presbyopia in everyday practice. The session will explore the clinical value of prescribing low adds for patients experiencing digital visual fatigue and emerging presbyopia, as well as the benefits of personalised varifocals for presbyopes at any stage. Through group discussions using case examples, this session will illustrate how tailored recommendations can improve comfort and reduce non-tolerance.
· ‘Dinner Party Dispensing’ Peer Review, Dispensing Workshop – Sunday, 1st March at 10:30am
This session will centre on making the best dispensing recommendations through engaging, scenario-based discussions featuring well-known characters. Learners will assess each character’s needs and propose suitable products or treatments, sharpening their clinical reasoning and communication skills. Midway through each case, the facilitator introduces a “dispensing curveball "a new twist that alters the patient’s context, challenging learners to rethink and adapt their recommendations in real time.
Two non-CPD sessions will also be delivered on the OSA stand:
· Smart Eyewear: Where Vision Meets Intelligence - Saturday 28th Feb at 3.30pm
· Better Together: Optics and Acoustics - Sunday 1st March at 2pm
Visit https://www.essilorluxottica.com/en/
REFERENCES
1. Raveendran RN, et al. Effect of increased power and asphericity of highly aspherical lenslets on myopia control efficacy: a contralateral crossover study. Transl Vis Sci Technol. 2025;14(11):9.?doi:10.1167/tvst.14.11.9.

