London, UK – The UK’s iconic luxury eyewear brand, LINDA FARROW, announces its participation at 100% Optical in London, from 28th February 2026 to 2nd March 2026 at ExCel London. The brand’s presence at the 2026 Edition reflects its commitment to the UK’s independent eyewear market and the wider global optical community at a time when British retailers increasingly rely upon established brands distinguished by excellence not only in design and innovation but also in providing a service that is based on relationships and long-term success. 

“We’re very excited to be taking part in the UK’s premier optical fair,” said Simon Jablon, Managing Director, LINDA FARROW. “It’s an invaluable opportunity to meet face-to-face and present our latest collections to some of the most respected optical stores in the UK.  As a luxury, independent eyewear brand, building strong, long-term relationships with leading independent partners is central to how we grow and this show is a key moment for us to do exactly that.”

WATER’S EDGE CAMPAIGN: NEW IMAGES RELEASED
LINDA FARROW will unveil their latest collection for A/W 2026 at 100% Optical and the full campaign which accompanies the collection, Water’s Edge. For the A/W season, Linda Farrow’s female muses are photographed at some of London’s most breathtaking historic and famous sites including Tower Bridge, Big Ben, and the London Eye.
 

VISIT LINDA FARROW AT
100% OPTICAL, EXCEL LONDON | STAND D18