The UK eyewear market is worth £5.5 billion (Euromonitor International, 2024), serving the 59% of the UK population who wear spectacles (ECOO). Yet for most patients, the moment they leave an optician or complete an online purchase is the moment their risk begins, with no protection offered at the point of sale. The Association of Optometrists found that 19% of UK adults are already wearing broken self-repaired glasses, and 36% are in out-of-date prescriptions (AOP, 2022), a clear signal that replacement costs are a real barrier. Loxa, the FCA-authorised embedded insurtech, has raised £2.7m in Seed funding to change that, giving eyewear retailers and optometrists the infrastructure to offer accidental damage and theft cover directly within the purchasing journey.

“Eyewear retailers and optometrists have never had the tools to protect their customers at the point of purchase. Retailers can't offer it at checkout. Optometrists can't offer it at the point of prescription. That gap has existed for years. We've built the infrastructure to close it, for optometrists, eyewear retailers, and the optical chains that have never been able to offer this before. This investment is how we make protection a standard part of how customers in the UK and beyond experience their eyewear purchase.” Jamie Hamer, Co-Founder & CEO, Loxa

Since launching in 2023, Loxa has grown to more than 45 live retail partners across furniture, eyewear, power tools, electronics, catering appliances and other categories, embedding with retailers like eCatering, Toolden, Hyundai Tools, Rowen Homes, Maker & Son, and JCB Pro Tools. Hundreds of further retailer conversations are ongoing with merchants who recognise the value of offering their customers comprehensive product protection at the point of purchase.

The fundraise also marks a step-change in what Loxa can offer retailers. As a full-stack MGA, Loxa can now build and launch insurance schemes tailored specifically to the needs of its retail partners and their products, rather than only suggesting off-the-shelf solutions. Loxa’s technology connects natively to over 70% of UK ecommerce infrastructure via apps for Shopify, Magento, WooCommerce, PrestaShop, and BigCommerce, as well as direct API integrations. Loxa enables retailers to go live in as little as 48 hours, meaning the barrier to offering product protection has never been lower.

With the Seed round now closed, Loxa enters its next phase with both the capital and the leadership to execute at pace. Erjon Skora joined the business last year at a pivotal point as Co-Founder and Managing Director, bringing over 16 years of experience across MGAs, insurers, financial institutions, and online marketplaces, most recently as MD and Head of Insurance & Product, EMEA at Cover Genius. His appointment reflects the ambition behind this raise: to build the defining embedded insurance platform for retailers across Europe.

"Closing the Seed is the starting gun, not the finish line. We're heading into a Series A with traction, a clear European roadmap, and a system that onboards retailers in under 48 hours, integrates seamlessly, handles policy volumes at scale, and delivers an excellent claims experience. The next 18 months will define Loxa's position in this market, and we intend to own it." Erjon Skora, Co-Founder & Managing Director, Loxa

Loxa is advised by board advisors Robin Leigh, Richard Smith, Kayar Raghavan, and Ross Lazaroo-Hood. The company extends its sincere thanks to all investors, advisors, partners and supporters who have backed its vision.