Minneapolis, MN (June 12, 2026) — School may be out for the summer, but personality never takes a break. OGI Eyewear is giving a masterclass in vibrant and balanced eyewear with new styles from OGI, OGI Kids, and Red Rose by OGI.

OGI’s new frames explore the playful aspects of a rounded shape. Styles like Bundt Cake and Chapped Lips bring dramatic thick profiles and light, wearable color combinations into a perfect balance. The precise craftsmanship and spirited profile make these frames equal parts spunky and sleek. More angular and refined styles Lakeshore and Snug as a Bug bring beloved two-tone color palettes this season, with cool and rich combinations and a beveled eye rim. These juxtapositions are staples of OGI frames, bringing a dimensionality to more understated styles. The result is eyewear that feels expressive without sacrificing everyday wearability.

“We’re always looking for that balance between originality and wearability,” says designer David Duralde. “The frame should feel distinctive, but it should never overpower the person wearing it. The most successful frames are the ones people notice, but the person always comes first.”

Spirited OGI shapes and style elements bring the fun and energy to smaller faces with OGI Kids’ newest release. Wonkadue and Yeet introduce metal frames with studious yet lighthearted color palettes, perfect for a student going through a style growth spurt. Translucent acetate brings a mechanical, futuristic edge to the angled rectangular shape in Drip. A perfectly sized-down foil to styles like Ice Hockey.

Large, angular, and modern shapes set the stage for Red Rose by OGI’s layered, subtle color gradients. Loren and Fondi take an architectural approach to metal frame elements. Meanwhile, Fillia and Vetrina use luxurious acetate to incorporate frothy tortoiseshell combinations. These modern and clean frames are elegant, but never too fussy for a pop of color or a bit of fun.

With every release, OGI Eyewear strives to bring excitement to the frame board and confidence to independent optical practices through reliable support, dedicated service, and distinctive, high-quality product that transcends trends.

See yourself in OGI Eyewear. Using our virtual try-on tool, fully experience the range of frames available. Reach out to our customer relations department to bring Minnesotan independence to your optical practice, wherever you are.

?

About OGI

The boldness of the OGI collection speaks to confidence, true beauty within, and the immense value one brings to the world. Founded in Minnesota in 1997, OGI has stayed true to its independent spirit while evolving into a fashion-forward leader in eyewear design. These eye-catching styles seamlessly connect unique personalities to the blank canvas of everyday expression. Bold colors, intelligently designed in the USA and meticulously crafted in Japan from the finest materials, set OGI apart in the independent optical world through inspired form — and most importantly, empower people to show their true colors. Love the world you see with OGI.

ogieyewear.com

About The Optical Foundry

Founded in 2002, The Optical Foundry is a collective of independent eyewear brands built on the principle Independence for Independents. Through a portfolio that includes OGI, Seraphin, Article One, Red Rose, and others, the company empowers optical professionals with distinctive product, innovative tools, and steadfast support designed to help independent practices thrive.

theopticalfoundry.com

?

For media and PR inquiries, please contact marketing@ogieyewear.com.