Dean Waugh
Founder & creative director,
Retail Experience Design
Dean is the founder and creative director of Retail Experience Design, with over a decade of experience designing high-performing optical spaces for independent practices and global brands. Dean specialises in creating environments that balance clinical excellence with retail performance, helping practices stand out, attract patients and future-proof their businesses.
Sessions
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01-Mar-2026100% Studio BarAsk the designer: LIVE optical practice review
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01-Mar-2026100% CatwalkDesigning a better performing practice
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