John White
Director of communications and external affairs,
Association of Optometrists
John is a senior communications and corporate affairs leader with extensive experience shaping strategic narratives, influencing health policy. At the AOP, John has overseen an external affairs programme that has strengthened engagement with parliamentarians and policymakers, and he has led targeted PR campaigns securing coverage on the BBC, ITV and national newspapers, helping to shape debate on sector‑critical issues. He also oversees the AOP’s integrated marketing and content programmes across digital, print, and social media channels. John was previously editor of the AOP’s award‑winning journal, Optometry Today, and earlier in his career worked as an editor covering biotech and pharma.
Sessions
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