100% Catwalk

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Optical

100% Optical’s most talked-about feature returns to the spotlight with three stylish runway shows each day, redefining how we see and wear eyewear.

From sleek minimalism to bold statement frames, each set explores fresh ways to style glasses and sunglasses for every look and occasion. Expect high-energy walks, signature dance breaks, and a curated edit of this season’s most exciting designs.

Join us live, three times daily, as the runway becomes a celebration of colour, creativity, and cutting-edge eyewear, all from the brilliant brands on our show floor.

100% Catwalk Programme

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28 Feb 2026
    • Discussion workshop
    100% Catwalk
    Discussion workshop: From recommendation to retention - confident handovers for successful outcomes
    This workshop focuses on the critical link between product recommendation, handover, and patient satisfaction. Through group discussion and real-life scenarios, participants will explore how communica ...
  1. 100% Catwalk
  2. 100% Catwalk
    In an era of perpetual chaos, consumers are intentionally crafting calmer, smarter lifestyles to thrive. The “Comfort Zone” trend is not about escaping reality—it’s about recalibrating for resilience. ...
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  3. 100% Catwalk
    • Demonstration and discussion workshop
    100% Catwalk
    The next frontier of professional success isn’t clinical - it’s cognitive.The optical world is evolving faster than ever- but are we developing the minds to match? In this thought-provoking session, T ...
  4. 100% Catwalk
  5. 100% Catwalk
    The Optical Women’s Association (OWA) is expanding its international reach, creating even more opportunities for women across the optical industry to connect, grow, and thrive. As part of this excitin ...
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  6. 100% Catwalk
01 Mar 2026
    • Discussion workshop
    100% Catwalk
    N/A
    • Discussion workshop
    100% Catwalk
    Discussion workshop: From recommendation to retention - confident handovers for successful outcomes
    This workshop focuses on the critical link between product recommendation, handover, and patient satisfaction. Through group discussion and real-life scenarios, participants will explore how communica ...
  1. 100% Catwalk
  2. 100% Catwalk
    Consumers are embracing high-tech, science-backed wellness products that integrate effortlessly into daily life, offering the precision and effectiveness of professional services. Companies can tap in ...
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  3. 100% Catwalk
  4. 100% Catwalk
    The new playful and personality-led collection of optical frames is inspired by one of Prue’s greatest passions: cake. Launching this month, the collection will consist of 20 beautifully coloured acet ...
  5. 100% Catwalk
  6. 100% Catwalk
    This session looks at how good design can play a significant role in helping independent opticians stand out and perform better commercially. The panel will share practical examples of how the strateg ...
02 Mar 2026
    • Discussion workshop
    100% Catwalk
    This workshop focuses on the critical link between product recommendation, handover, and patient satisfaction. Through group discussion and real-life scenarios, participants will explore how communica ...
    .
  1. 100% Catwalk
  2. 100% Catwalk
    Fiercely Unfiltered highlights the rise of bold self-expression, as consumers reject polished ideals in favor of individuality and honesty. Navigating uncertainty, they set their own rules, prompting ...
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  4. 100% Catwalk

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"We go to fashion-only events which aren't as good as this - 100% Optical is definitely a favourite for us. This catwalk is just so fun!" - Cecile Essono, Fashion Stylist & Violeta Sofia, Fashion Photographer.

Sponsors & Partners

Platinum & 100% Studio Sponsor


 

Platinum sponsor


 

Platinum sponsor


 

Gold sponsor


 

Silver sponsor


 

OFFICIAL UK PARTNER

OFFICIAL UK PARTNER

Official Associate Partner

Official Associate Partner

Official Associate Partner

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MEDIA PARTNERS

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Accommodation Partner