100% Optical Catwalk, Sponsored by Transitions 

Showcasing the latest trends in Eyewear, it is the hottest feature of the show – welcome to the Catwalk sponsored by Transitions Optical Ltd!

Join us live three times a day to watch as we display the most exciting happenings in eyewear – think new colours, designs, and styles – all provided by our exhibitors and their amazing brands.

The shows will feature ranges of both optics and sunglasses and will include live demonstrations of Transition photochromic lenses which adapt to changing light conditions.

Whilst we have been absent from the live show, we have been working with some of our most exclusive eyewear brands to produce digital content year through - have you seen the London Fashion Shoot?  It is a must watch!

Sponsored by 

 Transitions Logo for Catwalk Sponsor at 100 Optical

 "We go to fashion-only events which aren't as good as this - 100% Optical is definitely a favourite for us. This catwalk is just so fun!" - Cecile Essono, Fashion Stylist & Violeta Sofia, Fashion Photographer.

IMPORTANT UPDATE: New dates for 100% Optical - 23-25 April 2022

Following the rapid escalation of Omicron cases across the UK, and with new restrictions possible in the early part of 2022, we have taken the difficult decision to postpone 100% Optical 2022. We have been in dialogue with our official partner the AOP, as well as the OSA, ABDO a number of exhibitors and stakeholders and can say they support this move. We would not wish to put anyone at risk and neither would they.

The new dates for 100% Optical are 23-25 April 2022, and will continue to take place at the ExCeL London.  All visitor registration, exhibitor stand, sponsorship and hosted meetings will automatically be transferred to the new dates. Working with our education partners at the AOP, we will endeavour to honour CPD & education bookings as well, but of course we will need to reconfirm speaker availability for the new dates.

We will be in touch in the New Year to reconnect, and discuss how we can utilise the extra time we have been given to plan this event. 100% Optical 2022 will still be the best one yet, and one we will all have waited over two years for. In the meantime, please do make sure that if you have booked hotel rooms and flights you contact your providers to cancel your booking or move forward in line with the new show dates.  We know how hard this is for everyone, so thank you for your continued support. We know the industry cannot wait to be reunited, as we saw record registrations for this event in the last two weeks. We will use the time to make the event even better.

We would like to wish you all a very restful and safe holiday season and look forward to working with you in 2022.

Best Wishes

100% Optical Team