100% Catwalk

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Optical

100% Optical’s most talked-about feature returns to the spotlight with three stylish runway shows each day, redefining how we see and wear eyewear.

From sleek minimalism to bold statement frames, each set explores fresh ways to style glasses and sunglasses for every look and occasion. Expect high-energy walks, signature dance breaks, and a curated edit of this season’s most exciting designs.

Join us live, three times daily, as the runway becomes a celebration of colour, creativity, and cutting-edge eyewear, all from the brilliant brands on our show floor.

100% Catwalk Programme

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28 Feb 2026
    • Discussion workshop
    100% Catwalk
    This workshop focuses on the critical link between product recommendation, handover, and patient satisfaction. Through group discussion and real-life scenarios, participants will explore how communica ...
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    In an era of perpetual chaos, consumers are intentionally crafting calmer, smarter lifestyles to thrive. The “Comfort Zone” trend is not about escaping reality—it’s about recalibrating for resilience. ...
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    The next frontier of professional success isn’t clinical - it’s cognitive. The optical world is evolving faster than ever- but are we developing the minds to match? In this thought-provoking session, ...
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    The Optical Women’s Association (OWA) is expanding its international reach, creating even more opportunities for women across the optical industry to connect, grow, and thrive. As part of this excitin ...
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01 Mar 2026
  1. 100% Catwalk

    This short session will help to reduce the anxiety surrounding reflective practice and help you to make reflection work for you. We will cover the reasons for reflective practice and share some tips to make reflection easier. It will also help you to create a meaningful PDP.

    Learning outcomes

    • Describe the use of reflective practice in your development
    • Learn practical tips to improve your own reflective practice
    • Discussion workshop
    100% Catwalk
    This workshop focuses on the critical link between product recommendation, handover, and patient satisfaction. Through group discussion and real-life scenarios, participants will explore how communica ...
    .
  2. 100% Catwalk
  3. 100% Catwalk
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    Consumers are embracing high-tech, science-backed wellness products that integrate effortlessly into daily life, offering the precision and effectiveness of professional services. Companies can tap in ...
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    The new playful and personality-led collection of optical frames is inspired by one of Prue’s greatest passions: cake. Launching this month, the collection will consist of 20 beautifully coloured acet ...
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    This session looks at how good design can play a significant role in helping independent opticians stand out and perform better commercially. The panel will share practical examples of how the strateg ...
    • Demonstration and discussion workshop
    100% Catwalk
    Direct, real-time design advice tailored to your practice Clear ideas for fixing layout, flow or space issues that aren’t working Practical suggestions you can act on straight away A better understanding of how your space impacts customer experience and performance New ways of looking at your practice, sparked by live problem-solving with others
02 Mar 2026
    • Discussion workshop
    100% Catwalk
    This workshop focuses on the critical link between product recommendation, handover, and patient satisfaction. Through group discussion and real-life scenarios, participants will explore how communica ...
    .
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    Fiercely Unfiltered highlights the rise of bold self-expression, as consumers reject polished ideals in favor of individuality and honesty. Navigating uncertainty, they set their own rules, prompting ...
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"We go to fashion-only events which aren't as good as this - 100% Optical is definitely a favourite for us. This catwalk is just so fun!" - Cecile Essono, Fashion Stylist & Violeta Sofia, Fashion Photographer.

Sponsors & Partners

Platinum & 100% Studio Sponsor


 

Platinum sponsor


 

Platinum sponsor


 

Gold sponsor


 

Silver sponsor


 

OFFICIAL UK PARTNER

OFFICIAL UK PARTNER

Official Associate Partner

Official Associate Partner

Official Associate Partner

Official Associate Partner

Official Associate Partner

Official Associate Partner

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