Future Practice

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Back by popular demand, the Future Practice hosts 4 rooms dedicated to delivering industry leading content in the areas of:

  • Consulting – a range of clinical skills and discussions, CPD workshops
  • Diagnostics – Hands on skills, CPD workshops with access to the latest technology
  • Dispensing – CPD session focusing on front of house team tasks
  • Industry hot topics – A combination of discussion workshops and lectures in 2022’s most sought after trends and topics

Offering smaller group sessions, you will get the chance to meet and learn in a more intimate environment and ask those all-important questions directly to the hosts.

Consulting Suite

Consulting Suite

Sponsored by 

Spamedica logo

Diagnostics Suite

Diagnostics Suite

Sponsored by 

Bausch and lomb logo


IMPORTANT UPDATE: New dates for 100% Optical - 23-25 April 2022

Following the rapid escalation of Omicron cases across the UK, and with new restrictions possible in the early part of 2022, we have taken the difficult decision to postpone 100% Optical 2022. We have been in dialogue with our official partner the AOP, as well as the OSA, ABDO a number of exhibitors and stakeholders and can say they support this move. We would not wish to put anyone at risk and neither would they.

The new dates for 100% Optical are 23-25 April 2022, and will continue to take place at the ExCeL London.  All visitor registration, exhibitor stand, sponsorship and hosted meetings will automatically be transferred to the new dates. Working with our education partners at the AOP, we will endeavour to honour CPD & education bookings as well, but of course we will need to reconfirm speaker availability for the new dates.

We will be in touch in the New Year to reconnect, and discuss how we can utilise the extra time we have been given to plan this event. 100% Optical 2022 will still be the best one yet, and one we will all have waited over two years for. In the meantime, please do make sure that if you have booked hotel rooms and flights you contact your providers to cancel your booking or move forward in line with the new show dates.  We know how hard this is for everyone, so thank you for your continued support. We know the industry cannot wait to be reunited, as we saw record registrations for this event in the last two weeks. We will use the time to make the event even better.

We would like to wish you all a very restful and safe holiday season and look forward to working with you in 2022.

Best Wishes

100% Optical Team