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Love Eyewear Awards

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Celebrating the eyewear industry

The coveted Love Eyewear Awards returns in 2025 to celebrate, champion and promote the best in eyewear amongst independent and major designers, manufacturers and retailers. 

Launched in 2020, Love Eyewear Awards brings together a panel of esteemed judgses made up of eyewear bloggers, stylists, journalists, influencers and industry leaders who judge hundreds of entries across a number of carefully curated categories. Winners are announced at the Awards ceremony on the first evening of 100% Optical. 

We cannot wait to welcome you for a busy evening of celebration and entertainment on Saturday 1 March. Stay tuned for more information coming soon and take a look below at the 2024 winners.

Timeline & Deadlines

Making a submission is quick, easy and free online; companies can nominate themselves or be nominated. Entries for all award categories will be reviewed and shortlisted by a prestigious jury of judges.

Please note, companies can only make 3 submissions per category. 

More details coming soon... 

Award Categories 

New Designer 2024

This award is for new eyewear designers who have entered the industry within the last 3 years, and have made an instant impact with unique and notable frame designs. The judges were looking for someone who can become the next big international name in frame design. 

View shortlist

Winner: Okkul

Okkul

Women's Frame of the Year

The winning frame for this category was selected from any price point and was judged on the uniqueness of the design, the appeal to the consumer, and the design that sets the trend for the new season.

View shortlist

Winner: Sabine 04 - Woody's Eyewear 

Sabine 04 - Woody's

Women’s Sunglasses Frame of the Year

The award for sunglasses frame of the year goes to a design that breaks the mould, and matches comfort with practicality, this category includse sport and fashion frames, and can be from any price point.

View shortlist

Winner: Lowe - Danielle Rattray

Danielle Rattray

Men's Frame of the Year

The winning frame for this category was selected from any price point and was judged on the uniqueness of the design, the appeal to the consumer, and the design that sets the trend for the new season.

View shortlist

Winner: Malu 2/10 - Filipe Diniz Lunetier

Filipe Diniz Lunettes – Malu 2/10

Men’s Sunglasses Frame of the Year

The award for sunglasses frame of the year goes to a design that breaks the mould, and matches comfort with practicality, this category includes sport and fashion frames, and can be from any price point.

View shortlist

Winner: KOMONO x XIGOR DIERYCK

Komono

Unisex Frame of the Year

The winning frame for this category was selected from any price point and was judged on the uniqueness of the design, the appeal to the consumer, and the design that sets the trend for the new season.

View shortlist

Winner: The Icon - Sky Ink - Struktur Eyewear

The Icon - Sky Ink - Struktur Eyewear

Luxury Frame of the Year

The luxury frame award goes to the design that encapsulates what luxury means in 2024. Judges were looking for a frame that oozes style and panache, and that lives up to the luxury price tag. The entering criteria is minimum RRP £300.

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Winner: Filipe Diniz Lunettes – MUR Buffalo Horn Gold

MUR - Buffalo Horn Gold - Filipe Diniz Lunettes

Kids Frame of the Year

This award goes to the best frame design for children. Judges were looking for a frame that is comfortable for a child and durable, and that has been designed to appeal to a younger generation.

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Winner: Biscuit 2080 - JFrey - MAC Eyewear

Biscuit 2080 - JFrey - MAC Eyewear

Sustainable Frame of the Year

This award goes to the unisex frame which is the most sustainable. Judges were looking for a frame which has been manufactured and crafted locally and in sustainable way, and is using sustainable materials.

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Winner: Bionic - Gotti Switzerland

bionic gotti switzerland

Eyewear Accessory of the Year

This award goes to the accessory that can be sold by opticians that will offer new, interesting revenue streams from innovations in the market. The judges were looking for marketable products that can add a good margin to an optical retailer. They were looking for style and unique qualities that make an optician stand out from the crowd. They were also looking for the sales & marketing support that goes with that product and the long term benefits to a business of stocking that accessory.

View shortlist

Winner: Zero Case - Bird Eyewear

Zero case

Best Innovation

NEW FOR 2024! The best innovation category looks for new and innovative products which uses new technology to help create a positive impact for consumers. From smart glasses to glasses with built in audio, cameras etc.

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Winner: Drewery FEB ART - FEB31st

Drewery FEB ART - FEB31st

Eyewear Retailer of the Year

This award is open to anyone who sells eyewear. Judges will be looking for attention to the range of frames selected for sale in store, how they have approached their visual merchandising, the initiatives they have run in the community to generate interest around their frames and anything else that makes them stand out as an eyewear retailer on the high street. The awards is open for nominations as well as direct entries. 

View shortlist

Winner: Gogosha Optique

Gogosha Optique

Most Engaging Practice Window

The award for an optical practice that has shown how to drive sales of eyewear through a thoughtful and interactive approach to window design. The winning store will be able to demonstrate an increase in sales as a result of their window displays. The awards is open for nominations as well as direct entries. 

View shortlist

Winner: Finch Optical

Finch Optical

Why enter?

Benefit from excellent marketing opportunities...

- Be part of our visitor email campaign, reaching a database of over 40,000 people

- Social media campaign which has a reach of 1.6 million across platforms such as X, Instagram, LinkedIn and more

- Feature on the website (110k+ visits)

- Be featured in a news article on Optical Insider reaching 40,000 readers

- Inclusion in the show preview, sent to the 100% Optical in advance. Physical copies are also given out to visitors at the show

- Onsite product display

- Shortlisted entries will receive a banner to use across marketing channels

- Winners will receive banners to use across marketing channels

The shortlist entries will also be showcased on the famous 100% Optical Catwalk! Attract attention for your eyewear at the UK's largest optical event.

sensemedical

Optical Academy Sponsor


 

Ophthalmology Theatre Sponsors

tbd

Main Stage Sponsor


 

FUTURE PRACTICE SPONSORS


 

100% Studio Sponsor



 

CPD Sponsors


 

Love Eyewear Awards Sponsor

OFFICIAL UK PARTNER

OFFICIAL UK PARTNER

Official Associate Partner

Orbis

CHARITY PARTNER

ASSOCIATION PARTNERS


 

Ophthalmology Hub sponsors


 

Catwalk - Makeup Sponsor

olleyes

Central Bar Sponsor

acuvue

Contacts Lens Sponsor

MEDIA PARTNERS

 

 



 

Digital Media Partners


 

Accommodation Partner