Love Eyewear Awards

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The Love Eyewear Awards are back for 2022 and we cannot wait to welcome you for a busy evening of celebration and entertainment

Dedicated to celebrating the sector, the Love Eyewear Awards launched in 2020 to champion and promote eyewear amongst independent and major designers, manufacturers, and retailers. The response was phenomenal, and our panel of eyewear bloggers and stylists had an extremely difficult time judging the entries.

To see a full list of the 2020 winners, click here.

Entries for 2022 will launch in the Autumn, and we welcome you all to take part. Categories for consideration are listed below.

Award Categories

New Designer 2022

This award is for new eyewear designers who have entered the industry in the last 3 years and have made an instant impact with unique and notable frame designs. The judges will be looking for someone who can become the next big international name in frame design.

Kids Eyewear of the Year

This award will go to the best frame design for children. Judges will be looking for a frame that is comfortable for a child and durable, and that has been designed with to appeal to a younger generation.

Luxury Frame of the Year

The luxury frame award will go to the design that encapsulates what luxury means in 2022. Judges will be looking for a frame that oozes style and panache, and that lives up to the luxury price tag.

Men's Frame of the Year

The winning frame for this category will be selected from any price point and will be judged on the uniqueness of the design, the appeal to the consumer, and the design that sets the trend for 2022.

Men’s Sunglasses Frame of the Year

The award for sunglasses frame of the year will go to a design that breaks the mould, and matches comfort with practicality, this category will include sport and fashion frames, and can be from any price point.

Women's Frame of the Year

The winning frame for this category will be selected from any price point and will be judged on the uniqueness of the design, the appeal to the consumer, and the design that sets the trend for 2022.

Women’s Sunglasses Frame of the Year

The award for sunglasses frame of the year will go to a design that breaks the mould, and matches comfort with practicality, this category will include sport and fashion frames, and can be from any price point.

Unisex Frame of the Year

The winning frame for this category will be selected from any price point and will be judged on the uniqueness of the design, the appeal to the consumer, and the design that sets the trend for 2022.

Luxury Eyewear Retailer of the Year

This category will be looking for the store that has pushed the envelope in luxury retail. Judges will be looking for unique store design, a broad range of luxury frames, visual merchandise initiatives and stand out initiatives to increase their sales.

Eyewear Retailer of the Year

This award is open to anyone who sells eyewear in the UK. Judges will be looking for attention to the range of frames selected for sale in store, how they have approached their visual merchandising, the initiatives they have run in the community to generate interest around their frames and anything else that makes them stand out as an eyewear retailer on the high street.

International Eyewear Retailer of the Year

This award is open to anyone who sells eyewear in UK and Internationally. Judges will be looking for attention to the range of frames selected for sale in store, how they have approached their visual merchandising, the initiatives they have run in the community to generate interest around their frames and anything else that makes them stand out as an eyewear retailer in their local area.

Most Engaging Practice Window

The award for an optical practice that has shown how to drive sales of eyewear through a thoughtful and interactive approach to widow design. The winning store will be able to demonstrate an increase in sales as a result of their window displays.

Sustainable Frame of the Year

This award will go to the unisex frame which is the most sustainable. Judges will be looking for a frame which has been manufactured and crafted locally and in sustainable way, and is using sustainable materials.

Eyewear Accessory of the Year

The awards will be going to the accessory that can be sold by opticians that will offer new, interesting revenue streams from innovations in the market. The optical retail sector is very entrepreneurial; and accessories can represent a fantastic add-on to existing and new optical customers. The judges will be looking for marketable products that can add a good margin to an optical retailer. They will be looking for style and unique qualities that make an optician stand out from the crowd. They will also be looking for the sales & marketing support that goes with that product and the long term benefits to a business of stocking that accessory

IMPORTANT UPDATE: New dates for 100% Optical - 23-25 April 2022

Following the rapid escalation of Omicron cases across the UK, and with new restrictions possible in the early part of 2022, we have taken the difficult decision to postpone 100% Optical 2022. We have been in dialogue with our official partner the AOP, as well as the OSA, ABDO a number of exhibitors and stakeholders and can say they support this move. We would not wish to put anyone at risk and neither would they.

The new dates for 100% Optical are 23-25 April 2022, and will continue to take place at the ExCeL London.  All visitor registration, exhibitor stand, sponsorship and hosted meetings will automatically be transferred to the new dates. Working with our education partners at the AOP, we will endeavour to honour CPD & education bookings as well, but of course we will need to reconfirm speaker availability for the new dates.

We will be in touch in the New Year to reconnect, and discuss how we can utilise the extra time we have been given to plan this event. 100% Optical 2022 will still be the best one yet, and one we will all have waited over two years for. In the meantime, please do make sure that if you have booked hotel rooms and flights you contact your providers to cancel your booking or move forward in line with the new show dates.  We know how hard this is for everyone, so thank you for your continued support. We know the industry cannot wait to be reunited, as we saw record registrations for this event in the last two weeks. We will use the time to make the event even better.

We would like to wish you all a very restful and safe holiday season and look forward to working with you in 2022.

Best Wishes

100% Optical Team