100% Optical is London's only annual international optical trade event for industry professionals including optometrists, dispensing opticians, contact lens practitioners and ophthalmologists. Organised in partnership with the Association of Optometrists, 100% Optical offers professionals three days of business, learning and networking.

 

3thumbnail video2Launched in 2014, 100% Optical immediately established itself as the largest optical event in the UK. The success of the opening year continued into the 2015 event and became the fastest growing optical event in Europe

 

The recent 2016 show smashed attendance, business and exhibitor expectations during its third year in London. The show broke the mould, with 20% more floor space housing over 200 companies, a 20% increase in visitors both UK and international and more CET than any other UK event, cementing itself as the place to do business in the optical trade calendar and is shaping the future of optics.

100% Optical returns to ExCeL London next year on the 4,5,6 February 2017 featuring even more international brands across Eyewear, Equipment, Lenses and Business Services.

Latest News

SHAMIR acquires minority shares of LENSTEC

SHAMIR acquires minority shares of LENSTEC

As of 1st June 2016, SHAMIR announces the acquisition of a minority of LENSTEC shares in UK. Both companies have a strong foothold with ECP’s and will consequently enjoy the…
The Body Doctor joins the business elite as winners of a Queen’ Award for Enterprise 2016

The Body Doctor joins the business elite as winners of a Queen’ Award for Enterprise 2016

Huddersfield-based medical device manufacturer, The Body Doctor Ltd, has won its first Queen’s Award for Enterprise with an Innovation Award for developing the Eye Doctor®, a hot eye compress for…
AOP Awards expansion at 100% Optical

AOP Awards expansion at 100% Optical

The Association of Optometrists (AOP) has announced the expansion of its annual AOP Awards ceremony to run alongside 100% Optical in February 2017. Following a record attendance of more than…
ZEISS expands its OCT portfolio with an imaging solution ideal for small and growing practices

ZEISS expands its OCT portfolio with an imaging solution ideal for small and growing practices

The new PRIMUS 200 empowers practices to offer their patients more comprehensive eye care, with a compact, easy-to-use OCT system that provides essential applications for retina, glaucoma and anterior segment.…
100% Optical's show highlights magazine out now!

100% Optical's show highlights magazine out now!

Take a look at 100% Optical's 2016 highlights online magazine and read all about the record breaking show.    Save the date for next year! 4-6th February 2017. See you there! …
Unique ultra-light titanium collections by nine eyewear

Unique ultra-light titanium collections by nine eyewear

Designed in Denmark and handmade by skilled craftsmen in Japan. It is no exaggeration when we point out that all the collections from nine eyewear really are unique. Ever since…
New simplicity by Götti Switzerland

New simplicity by Götti Switzerland

Innovative desgin blends with elaborate handcraftsmanship. The new Götti frames show a fascinated interplay of matte and polished materials. It‘s an unmistakable signature – the love for the detail. Warm…
New premium collection 'MUST by MINIMA’

New premium collection 'MUST by MINIMA’

Timeless frames in a modern world. Market driven and market conscious, Minima has been cleverly inspired by the trends of these last few years and now offers a complete collection of rimmed frames, where…
CAZAL Deluxe - Classy creations of craftsmanship

CAZAL Deluxe - Classy creations of craftsmanship

Eyewear created by the cult label with a worldwide fan-base has set extravagant trends from the outset, displaying design and quality of the highest standard. CAZAL has now topped that…
Mondottica successfully showcased Zoobug and Spine at 100% Optical

Mondottica successfully showcased Zoobug and Spine at 100% Optical

"100% Optical has been the perfect platform to launch Zoobug new ophthalmic range for babies to 12 year old kids. The response has been tremendous from new as well as…
Orange Eyewear range proved a success at 100% Optical

Orange Eyewear range proved a success at 100% Optical

Hanna Nussbaum, managing director at Orange Eyewear, said: “We were thrilled with the response at this year’s 100% Optical and had a consistent flow of new customers visiting the stand…
Winner announced for TD Tom Davies DADA competition

Winner announced for TD Tom Davies DADA competition

Fanny Hoet from Hoet Optiek was crowned the winner at 100% Optical for her eyewear design from the competition run with TD Tom Davies. She will receive three pairs of…

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