Latest News

New update magazine

New update magazine

100% Optical's quarterly magazine is back, bringing the latest news to your doorstep! The first issue covers exhibitor previews, news from our partners and an interview with götti founder Felix Moreno.…
Hanson return after fantastic debut

Hanson return after fantastic debut

Hanson created a stunning presence in the Equipment Hall with a bright and attractive stand. We are delighted to announce their return for year two, and we are sure that…
100% Optical 2015 Preview Video

100% Optical 2015 Preview Video

100% Optical is the premier UK event for anyone involved in Optics, taking place on Saturday 7th - Monday 9th February at ExCeL in the London’s Docklands. It was inspired…
Another industry giant throws their weight behind 100% Optical

Another industry giant throws their weight behind 100% Optical

Lunettes sans frontières.  Eyewear without borders. Arguably the most successful eyewear company to appear on the World stage in the past decade, Mondottica is a true world citizen.  Headquartered in…
UK debut for international superbrand Mykita

UK debut for international superbrand Mykita

MYKITA is a modern manufactory that combines precision craftsmanship with new technologies. A constant search for innovation, the visionary use of materials and a wealth of experience in eyewear design…
Major eyewear brand Menrad supports 100% Optical

Major eyewear brand Menrad supports 100% Optical

Family-owned and managed for four generations, MENRAD Optics has now been in the frame business for more than 100 years. One of the leading German companies in its field, MENRAD…
Julian Stevens to exhibit

Julian Stevens to exhibit

As a specialist in laser refractive surgery, Julian Stevens is internationally recognised for his role in the development of wavefront-guided LASIK and LASEK. “We feel that 100% Optical is an…
MacuShield Launch a New Patient Loyalty Scheme

MacuShield Launch a New Patient Loyalty Scheme

MacuShield introduced a new “Sign Up & Save” patient loyalty programme at Optrafair 2014. The programme is run through MacuShield’s UK distributor; Bondeye Optical, specifically for opticians practices, to offer…
Q + A with götti co-founder Felix Moreno

Q + A with götti co-founder Felix Moreno

Since 1998 götti SWITZERLAND has been crafting eyewear that blends a couture design sensibility with functionality, so that each pair of glasses is a piece of “wearable art”. 100% Optical…
TD Tom Davies to exhibit at 100% Optical

TD Tom Davies to exhibit at 100% Optical

British spectacle designer Tom Davies has revolutionised the eyewear market by creating his own service for customised eyewear, available through a global network of optical retailers. Each TD Tom Davies…
CAZAL's classic Vintage gems

CAZAL's classic Vintage gems

Eyewear from CAZAL has always been more than a classic visual aid. The German brand, famous for its bold sunglasses is now reproducing its classic Vintage gems from its past. …
British manufacturers Banton Frameworks

British manufacturers Banton Frameworks

Young British brand Banton Frameworks are one of the very few eyewear manufacturers left in the UK. It is their mission to uphold British provenance and regain little of what defines…

100% Optical is London’s new annual international optical trade event for industry professionals including opticians, dispensing opticians, optometrists and ophthalmologists. Organised in partnership with the Association of Optometrists, 100% Optical offers professionals three days of business and learning. 100% Optical will return to London ExCeL on 7,8,9 February 2015, featuring even more international brands across Eyewear, Equipment & Machinery, Lenses and Business Services.

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