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100% Optical 2015 Preview Video

100% Optical 2015 Preview Video

100% Optical is the premier UK event for anyone involved in Optics, taking place on Saturday 7th - Monday 9th February at ExCeL in the London’s Docklands. It was inspired…
GREEN

GREEN

Free Form Eyewear is a lifestyle eyewear brand that stands out through the combination of light weight frames, stylish design, explicit simplicity and an affordable level for consumers who place…
Seminar booking is now open!

Seminar booking is now open!

The timetable has been released for 100% Optical’s world-leading educational programme, produced in partnership with the Association of Optometrists. Over 100 CET points will be on offer during the three…
Discover Shamir Power Mirrors

Discover Shamir Power Mirrors

Shamir Power Mirrors: The new treatment that comes in a range of six high-density, highly reflective colours. The Power Mirrors collection is available in these six fashionable colours: Silver, Gold, Green,…
Silhouette and adidas to exhibit at 100% Optical 2015!

Silhouette and adidas to exhibit at 100% Optical 2015!

The number one in rimless eyewear design. Austria based Silhouette has brought ground-breaking design to the optical world for the past 50 years. They will exhibit at 100% Optical 2015 with…
Eastern Optical expands product line

Eastern Optical expands product line

UK based supplier Eastern Optical are delighted to announce that they will be expanding their product portfolio for 2015. Eastern Optical are now the UK distributor for well-know Spanish brand…
Menrad Optics announce REVO brand distribution launch date

Menrad Optics announce REVO brand distribution launch date

Menrad Optics Ltd is delighted to announce that as of January 5th 2015 they will be distributing the active lifestyle brand REVO – producer of the original performance sunglass –…
First Speakers Announced!

First Speakers Announced!

100% Optical 2015 is set to deliver yet another world-leading educational programme produced in partnership with the Association of Optometrists (AOP). There will be inspirational keynote lectures each day from…
Let’s make the world look so Dutz!

Let’s make the world look so Dutz!

Autumn/Winter collections from Dutz Colour scoop for Ladies! Dutz has placed the colors purple, warm red, turquoise and lime green central at the very heart of the 2014 autumn/winter collection. Pantone…
Prepare for the slopes with götti's Snow Goggles

Prepare for the slopes with götti's Snow Goggles

For downhill and aprés-ski  The accessory for the slopes now features a three-dimensional finishing that gives it an even more dynamic look. Götti's Snow Goggles come in white, black and…
Save money with exclusive discounts for visitors

Save money with exclusive discounts for visitors

An exciting new initiative for 2015 gives 100% Optical visitors the chance to benefit from exclusive offers at the show. Simply visit the website, download the vouchers of your choice…
Fight for Sight named as Charity Partner at 100% Optical

Fight for Sight named as Charity Partner at 100% Optical

Fight for Sight, the main UK charity that funds pioneering eye research into preventing sight loss and treating eye disease, has been named as the official charity partner for 100%…

100% Optical is London’s new annual international optical trade event for industry professionals including optometrists, dispensing opticians, contact lens practitioners and ophthalmologists. Organised in partnership with the Association of Optometrists, 100% Optical offers professionals three days of business and learning. 100% Optical will return to London ExCeL on 7,8,9 February 2015, featuring even more international brands across Eyewear, Equipment & Machinery, Lenses and Business Services.

Official Uk Partners

Charity Partner

Event Partners