100% Optical is London's only annual international optical trade event for industry professionals including optometrists, dispensing opticians, contact lens practitioners and ophthalmologists. Organised in partnership with the Association of Optometrists, 100% Optical offers professionals three days of business, learning and networking.
Launched in 2014, 100% Optical immediately established itself as the largest optical event in the UK. The success of the opening year continued into the 2015 event and became the fastest growing optical event in Europe.
The recent 2016 show smashed attendance, business and exhibitor expectations during its third year in London. The show broke the mould, with 20% more floor space housing over 200 companies, a 20% increase in visitors both UK and international and more CET than any other UK event, cementing itself as the place to do business in the optical trade calendar and is shaping the future of optics.
100% Optical returns to ExCeL London next year on the 4,5,6 February 2017 featuring even more international brands across Eyewear, Equipment, Lenses and Business Services.