100% Optical is London's only annual international optical trade event for industry professionals including optometrists, dispensing opticians, contact lens practitioners and ophthalmologists. Organised in partnership with the Association of Optometrists, 100% Optical offers professionals three days of business, learning and networking.

 

thumbnail video2Launched in 2014, 100% Optical immediately established itself as the largest optical event in the UK. The success of the opening year continued into the 2015 event and now 100% Optical can proudly claim to be the fastest growing optical event in Europe. Winning rave reviews from visitors and exhibitors alike, 100% Optical has quickly established itself as the definitive event in the industry.

 

100% Optical returns to ExCeL London this year on the 6,7,8 February with an increased floor plan and featuring even more international brands across Eyewear, Equipment & Machinery, Lenses and Business Services.

Latest News

Winner announced for TD Tom Davies DADA competition

Winner announced for TD Tom Davies DADA competition

Fanny Hoet from Hoet Optiek was crowned the winner at 100% Optical for her eyewear design from the competition run with TD Tom Davies. She will receive three pairs of…
Judges announce the winner of the RCA Eyewear Design competition

Judges announce the winner of the RCA Eyewear Design competition

On Sunday Jen Cheema was announced the winner of the Royal College of Art eyewear design competition, run with 100% Optical. The shortlisted designs were made into prototypes and presented…
Busy show for Heidelberg Engineering with academy launch at their Sunborn Yacht reception

Busy show for Heidelberg Engineering with academy launch at their Sunborn Yacht reception

Heidelberg Engineering had a busy show with the launch of their engineering academy at their Sunborn Yacht reception. On the yacht they explained their optometric faculty created to train progressive…
Eyespace blown away by number of orders taken at 100% Optical!

Eyespace blown away by number of orders taken at 100% Optical!

Julie Abel, joint managing director of EyeSpace said: "It's been brilliant. We've been blown away by how good it has been. With more staff we'd have taken even more orders…
The Worshipful Company of Spectacle Makers spark debate about the future of optics

The Worshipful Company of Spectacle Makers spark debate about the future of optics

Important questions were raised about the future of optics at 100% Optical by the Worshipful Company of Spectacle Makers (WCSM), as three speakers were welcomed to the main stage seminar,…
Top buyer orders entire OMG! range by Dunelm at 100% Optical

Top buyer orders entire OMG! range by Dunelm at 100% Optical

After showcasing the new OMG! range at 100% Optical, Dunelm has had a successful two days at the show after receiving a number of orders on stand.Peter Beaumont, MD of…
Essilor launches marketing support for independents

Essilor launches marketing support for independents

See More. Do More. With Essilor in 2016 Independent opticians can now get support for their marketing efforts with new packages from leading lens manufacturer Essilor.Jonathan Cohen, head of marketing…
NHA only sustainable if CCGs work through opticians

NHA only sustainable if CCGs work through opticians

Let’s create 500 new GPs says LOCSU MD Katrina Venerus If NHS England did things differently it would unleash the power to create the equivalent of 500 new GPs, 100%…
Exhibitors talk about success at 100% Optical

Exhibitors talk about success at 100% Optical

“There is a buzz around the stand today with the competitions running throughout the weekend. There has been particular interest in our award winning attitude range.” Tanya Storey - head…
Happy visitors seek inspiration at 100% Optical

Happy visitors seek inspiration at 100% Optical

Visitors who had flown in from Northern Ireland were extremely confident that they would find product inspiration they were looking for. 'We are here for great new product ideas, new…
Myopia crisis needs optometrists to take the lead

Myopia crisis needs optometrists to take the lead

Profession is the catalyst for change according to Professor Kovin Naidoo.It was standing room only at the Main Stage at 100% Optical as Professor Kovin Naidoo opened the 100% Optical…
The Body Doctor launch premier new product with Dr Hilary Jones

The Body Doctor launch premier new product with Dr Hilary Jones

“100% Optical is an incredibly progressive and active show and we’re expecting a lot of business for our new products”, said Sam Wymer, sales manager for The Body Doctor. Exhibiting…

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