100% Optical is London's only annual international optical trade event for industry professionals including optometrists, dispensing opticians, contact lens practitioners and ophthalmologists. Organised in partnership with the Association of Optometrists, 100% Optical offers professionals three days of business, learning and networking.
Launched in 2014, 100% Optical immediately established itself as the largest optical event in the UK. The success of the opening year continued into the 2015 event and now 100% Optical can proudly claim to be the fastest growing optical event in Europe. Winning rave reviews from visitors and exhibitors alike, 100% Optical has quickly established itself as the definitive event in the industry.
100% Optical returns to ExCeL London this year on the 6,7,8 February with an increased floor plan and featuring even more international brands across Eyewear, Equipment & Machinery, Lenses and Business Services.