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100% Optical 2015 Preview Video

100% Optical 2015 Preview Video

100% Optical is the premier UK event for anyone involved in Optics, taking place on Saturday 7th - Monday 9th February at ExCeL in the London’s Docklands. It was inspired…
evil eye evo – your weapon of choice

evil eye evo – your weapon of choice

The new evil eye evo by adidas eyewear with its revolutionary sculpted frame and red fire lenses, is built for gravity moves to suit an aggressive riding style. The combination…
New launches from Silhouette at 100% Optical 2015

New launches from Silhouette at 100% Optical 2015

Visitors to Silhouette’s stand at 100% Optical will be the first to view some of the brand’s fantastic new collections for 2015. Amongst others, Silhouette will be introducing exciting SPX+…
Get smart with Waterside at 100% Optical 2015

Get smart with Waterside at 100% Optical 2015

Waterside Laboratories, the independent prescription laboratory and specialists in the supply of frame and lens solutions for smart glasses, is returning to 100% Optical for the second edition of this…
Algha Works champion 'Made in Britain' on BBC's The One Show

Algha Works champion 'Made in Britain' on BBC's The One Show

Inspecs are pleased to announce that Algha Works was featured on an episode of BBC’s The One Show. Presenter Angellica Bell investigated the history of NHS specs, and her own…
High-end fashion label ELEVENPARIS to launch at 100% Optical

High-end fashion label ELEVENPARIS to launch at 100% Optical

Caseco have announced 100% Optical as the platform for official UK launch of ELEVEN PARIS, a Parisian, high-end fashion label who are beginning to make waves here.  If you haven't…
William Morris London announce exciting new look

William Morris London announce exciting new look

William Morris London is renowned for creating beautifully British eyewear in distinctly unique designs. Each frame is carefully produced by working with London Fashion Week and the catwalks around the…
MYKITA’s sun collection exudes riviera chic

MYKITA’s sun collection exudes riviera chic

Concorde, canapés and caviar – extending the jetset theme, JOSEPPA from MYKITA adds a further element to the quintessential luxury lifestyle of a Mediterranean vacation. With scarf under chin and…
Jono Hennessey's Limited Edition Fabrix Frames

Jono Hennessey's Limited Edition Fabrix Frames

Australian artisan Jono Hennessey has used Aboriginal fabric designer Rosemary Pitjara's inspiring Bush Yam fabric to create one of his Limited Edition iconic fabrix frames. Rosemary Petyarre (Pitjara) was born in…
Tom Davies presents: DADA Design competition

Tom Davies presents: DADA Design competition

At 100% Optical, British spectacle designer TD Tom Davies is running a design competition for all Opticians across Britain and Ireland. The aim is to set free your creative juices…
Seminar booking is now open!

Seminar booking is now open!

The timetable has been released for 100% Optical’s world-leading educational programme, produced in partnership with the Association of Optometrists. Over 100 CET points will be on offer during the three…
Discover Shamir Power Mirrors

Discover Shamir Power Mirrors

Shamir Power Mirrors: The new treatment that comes in a range of six high-density, highly reflective colours. The Power Mirrors collection is available in these six fashionable colours: Silver, Gold, Green,…

100% Optical is London’s new annual international optical trade event for industry professionals including optometrists, dispensing opticians, contact lens practitioners and ophthalmologists. Organised in partnership with the Association of Optometrists, 100% Optical offers professionals three days of business and learning. 100% Optical will return to London ExCeL on 7,8,9 February 2015, featuring even more international brands across Eyewear, Equipment & Machinery, Lenses and Business Services.

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