Latest News

100% Optical Show Manager Fights for Sight Step by Step

100% Optical Show Manager Fights for Sight Step by Step

On Bank Holiday Monday, 25th May, our very own Assistant Show Manager for 100% Optical Jonathan Chew, 29, will join a dedicated team of Fight for Sight runners, to complete…
Introducing the new HFA3 from ZEISS

Introducing the new HFA3 from ZEISS

For more than 30 years, the Humphrey® Field Analyzer (HFA™) has been the accepted standard of care in glaucoma diagnostics and management. The new HFA3 from ZEISS is designed to accelerate…
Bausch and Lomb's new daily multifocal contact lens

Bausch and Lomb's new daily multifocal contact lens

New from Bausch and Lomb is their new daily multifocal contact lens from the Biotrue ONEday range. The Biotrue ONEday for Presbyopia lens is made from HyperGel™, which utilises hydrophilic…
Abatron: Specialists in contact lens care preparations

Abatron: Specialists in contact lens care preparations

Abatron is a wholly owned British company with over 30 years of experience specialising in the research, development, manufacture and sale of Contact Lens Care Preparations. Their core range of products…
Silhouette back with a bigger stand for 100% Optical 2016

Silhouette back with a bigger stand for 100% Optical 2016

"Following a very successful show in 2015, Silhouette UK is looking forward to partnering with 100% Optical next year, where we will be presenting our latest eyewear innovations for Spring…
Practical Workshop for Ophthalmic Professionals' by ZEISS Academy & Optegra Eye Sciences

Practical Workshop for Ophthalmic Professionals' by ZEISS Academy & Optegra Eye Sciences

Register today for ZEISS Academy's upcoming education event on 11th June 2015 at the Royal College of Physicians, London. Topics include:• Real time OCT workshop• Tips and tricks for biometry…
Interactive Symposium for Ophthalmic Consultants by ZEISS Academy & Optegra Eye Sciences

Interactive Symposium for Ophthalmic Consultants by ZEISS Academy & Optegra Eye Sciences

Register today for ZEISS Academy's upcoming education event on 10th June 2015 at the Royal College of Physicians, London. Topics include:• Swept source OCT biometry• Intraoperative OCT• Glaucoma structure &…
OKO by OKO Paris – On the right track with ‘Arrows’ AC41

OKO by OKO Paris – On the right track with ‘Arrows’ AC41

It's new metal optical collection for man and woman. With the metal collection AC41 « Arrows », you won't be lost anymore! Just stay on the right track and follow…
Launched at 100% Optical, Shamir Attitude III™ wins ‘Spectacle Lens Product of the Year’

Launched at 100% Optical, Shamir Attitude III™ wins ‘Spectacle Lens Product of the Year’

Shamir Attitude III™, is the latest generation Fashion and Sport sunwear lenses by Shamir and winner of 'Spectacle Lens Product of the Year 2015'. Launched at 100% Optical 2015, Shamir…
Discover a wide range of innovative vision aids from Associated Optical

Discover a wide range of innovative vision aids from Associated Optical

Cilla Hubbard, Associate Low Vision Trainer at Associated Optical said: "It was exciting to see and feel the buzz at 100% Optical 2015 as delegates exploring the innovative and informative…
Dolce, a romantic collection from Line Art Charmant

Dolce, a romantic collection from Line Art Charmant

"Charmant visited the show in February and were so impressed with the fantastic look, feel and buzz of 100% Optical we knew instantly we had to be part of it…
Fight For Sight chosen as charity partner for 2016

Fight For Sight chosen as charity partner for 2016

Catherine Woodhead, Director of Fundraising at Fight for Sight said: "Following the success of 100% Optical we're delighted to be named charity partner for the 2016 show. We're determined to…

100% Optical is London’s only annual international optical trade event for industry professionals including optometrists, dispensing opticians, contact lens practitioners and ophthalmologists. Organised in partnership with the Association of Optometrists, 100% Optical offers professionals three days of business, learning and networking.

100% Optical will return to London ExCeL on 6,7,8 February 2016 with an increased floor plan and featuring even more international brands across Eyewear, Equipment & Machinery, Lenses and Business Services.

Official Uk Partners

Charity Partner

Event Partners