Latest News

Last few spots available on ZEISS Academy event!

Last few spots available on ZEISS Academy event!

ZEISS Academy Education Event: OCT, Fundus Imaging & Perimetry for Glaucoma Monday 13th October, 10am – 4:30pm Anglia Ruskin University, Chelmsford. Join ZEISS for a fantastic programme, including presentations on…
William Morris London launches new collection

William Morris London launches new collection

William Morris London is renowned for creating beautifully British eyewear in distinctly unique designs. Each frame is carefully produced by working with London Fashion Week and the catwalks around the…
Bausch + Lomb join Lenses Hall

Bausch + Lomb join Lenses Hall

Bausch+Lomb, one of the world’s most respected and well known healthcare brands, has added it’s name to the ever growing line up of exhibitors and joins the Lens hall for…
Mondottica launch revolutionary brand SPINE

Mondottica launch revolutionary brand SPINE

A revolution in hinge technology from Mondottica. SPINE solve complex problems through intelligent engineering. Form follows function, aesthetics are dictated by technology and the solutions their relationship offers. Science takes centre…
Concept Eyewear chooses 100% Optical for the launch of GOLA Classics Eyewear

Concept Eyewear chooses 100% Optical for the launch of GOLA Classics Eyewear

Not only will the Concept Eyewear team be presenting their new collections for SS15, but they’ll be launching an exciting new eyewear line under license from one of the UK’s…
Look how Pennine Optical has grown into a truly international company!

Look how Pennine Optical has grown into a truly international company!

Pennine Optical is a leading UK company based in Stockport distributing from its extensive warehouse a comprehensive portfolio of well known trade brands through a national salesforce to retail opticians…
New update magazine

New update magazine

100% Optical's quarterly magazine is back, bringing the latest news to your doorstep! The first issue covers exhibitor previews, news from our partners and an interview with götti founder Felix Moreno.…
Hanson return after fantastic debut

Hanson return after fantastic debut

Hanson created a stunning presence in the Equipment Hall with a bright and attractive stand. We are delighted to announce their return for year two, and we are sure that…
100% Optical 2015 Preview Video

100% Optical 2015 Preview Video

100% Optical is the premier UK event for anyone involved in Optics, taking place on Saturday 7th - Monday 9th February at ExCeL in the London’s Docklands. It was inspired…
Another industry giant throws their weight behind 100% Optical

Another industry giant throws their weight behind 100% Optical

Lunettes sans frontières.  Eyewear without borders. Arguably the most successful eyewear company to appear on the World stage in the past decade, Mondottica is a true world citizen.  Headquartered in…
UK debut for international superbrand Mykita

UK debut for international superbrand Mykita

MYKITA is a modern manufactory that combines precision craftsmanship with new technologies. A constant search for innovation, the visionary use of materials and a wealth of experience in eyewear design…
Major eyewear brand Menrad supports 100% Optical

Major eyewear brand Menrad supports 100% Optical

Family-owned and managed for four generations, MENRAD Optics has now been in the frame business for more than 100 years. One of the leading German companies in its field, MENRAD…

100% Optical is London’s new annual international optical trade event for industry professionals including opticians, dispensing opticians, optometrists and ophthalmologists. Organised in partnership with the Association of Optometrists, 100% Optical offers professionals three days of business and learning. 100% Optical will return to London ExCeL on 7,8,9 February 2015, featuring even more international brands across Eyewear, Equipment & Machinery, Lenses and Business Services.

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