How can we better frame our eyes with beauty? We need to combine innovation and science

Well before the age of antiquity, people have applied eye makeup to "speak with the eyes." The primary intent was to darken the eyes, make them more attractive, expressive, and seductive, and give the appearance of youth and beauty. The quest to enhance human beauty has continued with an unremitting passion, and the global eye cosmetic market is forecast to exceed $23 billion (US) by 2028. But, there is a dark side. Many ingredients in cosmetics act as allergens, endocrine disruptors, toxins and carcinogens, and can damage the ocular surface and eyelids. Our eyelids and eyelashes, frame and protect our eyes, and are the most important optical frame. They defend the most important refractive window for clear vision, our tear film and ocular surface. Innovation in optical frames must begin with innovation in our eye frames. How can we better frame our eyes with beauty? It’s not just about eye makeup, it’s about health, lifestyle, and wellbeing, and the realization that our ocular surface and eyelids require thoughtful and special care. A tremendous market opportunity for optical retailers, eye care professionals comfortably recommend and eagerly sell Eyes Are The Story around the world. Eyes Are The Story products augment the most important frame for the eyes, the ocular surface. Our innovation is a new breed of beauty based on eye science. Eyes Are The Story is the world’s first optocosmetic brand specifically formulated and clinically proven safe for people’s sensitive eyes. Inspired by global leaders in vision health, our formulations are science-based and exclude the toxic ingredients found in many cosmetics. We are leading a new conversation about optimal eye protection with products that bring out your boldest beauty without asking you to pay the ultimate price: your health.

Together, we are rewriting beauty through the lens of eye health.