Framing the Future: Online Growth for Optical Retail
Encompassing a 25-minute presentation, this discussion delves into authentic optical case studies, illustrating the diverse strategies employed by eyecare businesses in enhancing their online presence to empower their in-practice experience.
Some leverage this digital extension to stimulate in-store appointments, while others utilize it to enhance patient interaction and education (thereby establishing a prominent presence within the local community). Additionally, businesses also harness this online platform to establish an online store, facilitating seamless repeat purchases for their patients.
The presentation will be followed by a lively Q&A where 3 online experts from OptiCommerce: Paul Claire, Founder of OptiCommerce, Joe Hadari, DO & Head of Digital Development, and Chris Mantle, Google and Digital Marketing will call out their lived experience.
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