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100% Optical Seminar Programme 2024

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Framing the Future: Online Growth for Optical Retail

24 Feb 2024
Catwalk

Encompassing a 25-minute presentation, this discussion delves into authentic optical case studies, illustrating the diverse strategies employed by eyecare businesses in enhancing their online presence to empower their in-practice experience.

Some leverage this digital extension to stimulate in-store appointments, while others utilize it to enhance patient interaction and education (thereby establishing a prominent presence within the local community). Additionally, businesses also harness this online platform to establish an online store, facilitating seamless repeat purchases for their patients.

The presentation will be followed by a lively Q&A where 3 online experts from OptiCommerce: Paul Claire, Founder of OptiCommerce, Joe Hadari, DO & Head of Digital Development, and Chris Mantle, Google and Digital Marketing will call out their lived experience.

Sponsored by

ocuco

Speakers
Paul Clare, Founder - OptiCommerce
Joe Haidari, Head of Product Management - OptiCommerce
Chris Mantle, Head of Client Digital Marketing - OptiCommerce
View all 100% Optical Seminar Programme 2024

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