Top 2024 Consumer Trends: Strategies to stay ahead in Eyewear
2024 Global Consumer Trends reflect the huge impact of Artificial Intelligence, sustainability and social, economic, and political factors on consumer behaviour and priorities.
While businesses need to step up incentives and innovate around affordability as shoppers relentlessly hunt down deals, premium experiences are where the real value story of optics needs to be.
Consumers are seeking to improve their health and wellbeing by taking a break from the mundane. In optical, it's all about making eye health part of the every day agenda.
Consumers are seeking feel-good moments to take their minds off everyday stressors. Optical brands need to find opportunities to infuse some fun and distract consumers to ultimately make a memorable impact.
This sessions looks to uncover the biggest consumer trends for the eyewear industry in 2024. Explore how digital and consumer behaviour shifts that will impact your business strategy through specific examples and case studies. Read Euromonitor's 2024 Global Consumer Trends report here.