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100% Optical Seminar Programme 2024

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Top 2024 Consumer Trends: Strategies to stay ahead in Eyewear

25 Feb 2024
Catwalk

2024 Global Consumer Trends reflect the huge impact of Artificial Intelligence, sustainability and social, economic, and political factors on consumer behaviour and priorities.

While businesses need to step up incentives and innovate around affordability as shoppers relentlessly hunt down deals, premium experiences are where the real value story of optics needs to be.

Consumers are seeking to improve their health and wellbeing by taking a break from the mundane. In optical, it's all about making eye health part of the every day agenda.

Consumers are seeking feel-good moments to take their minds off everyday stressors. Optical brands need to find opportunities to infuse some fun and distract consumers to ultimately make a memorable impact.

This sessions looks to uncover the biggest consumer trends for the eyewear industry in 2024. Explore how digital and consumer behaviour shifts that will impact your business strategy through specific examples and case studies. Read Euromonitor's 2024 Global Consumer Trends report here.

Speakers
Jason Kirk, CEO & Founder - Kirk & Kirk
Lorna Robinson, Head of Buying - Hakim Group
Natasha Cazin, Senior Consultant - Euromonitor
Garry Kousoulou, Author, Entrepreneur & Independent Optician - Loving Social Media
View all 100% Optical Seminar Programme 2024

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