ESSILORLUXOTTICA SHOWCASES ITS LATEST INNOVATIONS AT 100% OPTICAL

During the event, ECPs will discover new launches for 2024 including its new ES 700/800 edger ranges, and unique innovations such as the Vision-S and Vision-R 800. In addition, new equipment from Essilor’s distribution partners including Medmont Meridia Topographer & Medmont Perimeter and Takagi slit lamps will be showcased.

A hand-picked selection of frames from the company’s wide portfolio will also be on display, including Ray-Ban Reverse and a brand-new collection of Jimmy Choo frames.

Its latest lens innovations will also be available to view including Varilux® XR series™ and Essilor® Stellest® lenses.

Representatives from the frames and lenses teams will be available throughout the show to welcome existing customers, and to discuss ways of working together with new customers including how to benefit from lens, frames and equipment deals.

Paul Cumber, Instruments director at EssilorLuxottica, said: “It’s an exciting time for the business with a number of new equipment launches to unveil and the team will be on hand to discuss the benefits these can bring to an optical practice.”

Alan Pitcher, commercial director for wholesale lenses at EssilorLuxottica, added: “We’re very much looking forward to welcoming both new and existing ECP business partners over the course of the event and finding new ways to support them with their business differentiation and 2024 growth plans.”

A big focus area for EssilorLuxottica during the show will be raising awareness of the free training available through its learning platform, Leonardo. Representatives from the online training team will be on the stand for the duration of the show to sign customers up to the platform, provide demonstrations and show the vast array of training programmes that are available online.

ECPs can use the platform to upskill in key areas with CPD approved discussion workshops and certification programmes.

Offers at the show

Promotions will run throughout the show to help ECPs make savings especially when opting for bundle packages of equipment.

ECPs wanting to enhance their dry eye offering can purchase the IDRA diagnostic device or Tearstim IRPL device and receive 50 per cent off an Activa heat and massage mask, or if purchasing both get the Activa free of charge.

A trade in offer on existing equipment will also be available when ECPs purchase the Vision-R 800 or Vision-R 700 digital phoropters.  

ECPs have the potential to earn a full or partial refund on equipment costs using a lens / frame rebate offer.

A ‘Buy Now Pay Later’ promotion on equipment from Performance Finance is also available.