Frost Eyewear, a Premier German Eyewear Brand, to Showcase Sustainable Innovation and Brand-New Collection at the 100% Optical Exhibition in the UK

Established in 1994, PM-Frost Company has been a pioneer in the eyewear business, consistently pushing the boundaries of design and functionality. The company's journey began with a vision to redefine eyewear, combining German precision engineering with a passion for fashion. Over the years, PM-Frost Company has evolved into a global leader, creating a portfolio of sub-brands that cater to diverse tastes and preferences.

Needless to mention that also expert public being enthusiastic about the smart glasses made in Germany. There are a couple of award-winning designs amongst the company´s collections. Even one of the industry’s most important accolades found its way into the brands Black Forest headquarter.

"We are delighted to have been invited to exhibit for the 1st time at 100% Optical in London. It's an honour to share our passion for eyewear with a discerning audience at such a prestigious event," remarked Marion and Paris Frost, founders of Frost Eyewear.

At the 100% Optical Exhibition, Frost Eyewear will showcase its latest collections, featuring a fusion of contemporary designs and sustainable practices. Visitors can expect to explore a diverse range of eyewear collections, each telling a story of craftsmanship, innovation, and environmental consciousness.

Despite its international success the well-established label kept down-to-earth and is still perceptible as an authentic brand. A great bond with the Black Forest area and its natural beauty is a substantial part of frost’s brand identity. Marion is still the heart and soul of the company and until today, she is drawing each and every frame herself. The unique design of each pair of glasses is meant to be a statement of the wearers very individual personality.

"We are thrilled to bring Frost Eyewear to the 100% Optical Exhibition, where we can share our commitment to responsible fashion with a global audience," said Paris Frost, co-founder of Frost Eyewear.

As Frost Eyewear continues to redefine the eyewear landscape, the brand invites industry professionals and enthusiasts alike to experience the fusion of style and sustainability at the 100% Optical Exhibition.

For more information, please visit www.pm-frost.de/en or contact:

Paris Frost (CEO)

paris.frost@pm-frost.de

+49 78 41 6031-0