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15 Jan 2024

HOYA to unveil its most advanced coating ever at 100% Optical

Hoya Lens UK Ltd. Stand: W160
HOYA to unveil its most advanced coating ever at 100% Optical
Hi-Vision Meiryo by HOYA
Since launching its very first single-layer coating in 1963, HOYA has led the way in lens coating technology. Now, more than 60 years of innovation later, Hi Vision Meiryo is set to raise the bar higher than ever.

Exceptional clarity, very low reflectance and up to 2.5x* better scratch resistance promise a superb wearer experience, whilst excellent water repellence, 100% UV protection and a specialised anti-static layer means Hi Vision Meriyo lenses can take almost anything life throws at them.

Hi Vision Meriyo will be available to see for the first time in the UK at the HOYA stand (W160) at this year’s 100% Optical event, taking place at London’s ExCel on 24-26 February 2024.

Also on HOYA’s stand will be the chance to try out the LENSTAR Myopia by HOYA with partners Haag Streit. The innovative LENSTAR biometer is the perfect addition to any practice that’s serious about myopia management.

On the subject of myopia management, HOYA’s MiYOSMART spectacle lenses will be on show at 100% Optical, including the newest MiYOSMART Sun photochromic and polarised options.

There will also be a chance to try out HOYA’s Sensity Fast; the fastest light-adaptive lenses**.

HOYA’s industry experts will be on hand to discuss their Visionary Alliance programme which offers a wealth of incentives, training and business support to independent eye care professionals.

With all this, and lots more besides (including the odd surprise!), it will be well worth a visit to the HOYA stand at this year’s 100% Optical.




About HOYA Vision Care

HOYA Vision Care will be exhibiting at Stand W160 during this year’s 100% event Optical at London ExCel from 24-26 February. Visit to book an appointment.

For over 60 years, HOYA Vision Care has been a passionate and global leader in optical technology innovation. As a manufacturer of high-quality, high-performing eyeglass lenses, HOYA continuously aims to bring the best possible vision care solutions to Eye Care Professionals and their patients around the world. The company supplies lenses in 110 countries with a network of over 17,000 employees and 43 laboratories around the globe.


For further information please contact:

HOYA Vision Care PR                                             

Name: Peter Morgan                                                                                     


Follow HOYA Vision Care on Linkedin  




* HOYA data on file. Product assessment report – Hi-Vision Meiryo. 03/2023. No competitive lenses tested reached the same performance values as HOYA in both the HB and SWSC combined.

 ** Hoya data on file. HOYA Internal Product performance validation. 09/2022. Up to 45% faster in reaching the half faded back state vs. the fastest fade back of the two leading players in the market (1.60 material, AR coating, brown colour, 230C)
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