ION Eyewear - Launch Collection

Graphic silhouettes, bold eye shapes and graduating opacities across materials invoke an investigation into the perception of identity and a celebration of individual expression.

These are frames designed to enhance and communicate identity for all, opening up the classic masculine design language to a new community of wearers.

ION delivers a fresh new twist in structured styling, with sharp angular choices and geometric, architectural structures. With Design that fuses both retro elements and the cutting-edge of men’s styling, this new collection, as you would expect, is charged with considered but eminently wearable shapes, colours and fit.

ION is not about shock value or the need for ‘likes’ above wearability and taste. ION designs complement and flatter the wearer’s personality, rather than being a substitute for it.

ION celebrates the creatively energized blurring of the lines between traditional men’s and women’s modes of self-expression, encouraging a more relaxed approach to eyewear.

Founder and designer Caron Kraitt has designed a range of timeless pieces which offer the perfect crossover for confident individuals who are looking for a bolder, more structured look. With custom colours in polished and matte finishes and custom laminations, shifting concentrations of light and shadow create a dynamic rhythm throughout the collection.