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Lightness and Lasting Quality with MODO’s SS24 Collection

MODO Distribution Limited Stand: E12
Lightness and Lasting Quality with MODO’s SS24 Collection

MODO Eyewear specializes in delivering eyewear that offers lightness and lasting quality. With careful consideration given to materials, construction, and design, the frames have provided a superior wearing experience since 1990 – and the SS24 collection is no exception. Embracing craftsmanship, details, and the vibrant and colorful feeling of the Spring/Summer season, this collection offers a vast range of options to suit every individual’s style and preference.

The SS24 Collection showcases a diverse array of colors. Clear and tinted crystal options build on the feeling of lightness throughout the collection. Soft hues like Peach, Pink, Lilac, and Mauve are combined with expressive shades like bright Yellow, Deep Blue, and
Fluorescent Pink. To complete the color spectrum, the collection introduces two new metal tones: Copper and Bronze.
As a brand deeply rooted in innovation, MODO showcases its ingenuity throughout the collection. From meticulous material choices in each detail to 3D printed frames, block-cut rims, laser engraving, and high-quality PVD technique that result in an unmatched finish, all aspects of the frames are carefully selected to maintain a high standard.
To summarize, the SS24 Collection embodies the brand’s essence – the progressive spirit of New York combined with the design heritage of Milan and the meticulous attention to detail found in Scandinavian aesthetics. The frames offer quality, durability, and lightness, allowing wearers to confidently express their individual style.
The collection will feature 21 new optical frames and three new sun designs, with the official launch taking place on January 18 under the campaign “Creative Lightness”. 

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