Exhibitor Press Releases

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18 Jan 2023

SAFILO RETURNS TO 100% OPTICAL 2023

Safilo Hall: 1 Stand: W219
SAFILO RETURNS TO 100% OPTICAL 2023
Safilo logo

London, United Kingdom – January 2023 Safilo Group – one of the eyewear industry’s principal players in the design, manufacturing and distribution of optical frames, sunglasses, sports eyewear, goggles and helmets – announces its exciting return to the main show floor of 100% Optical, the largest eyewear trade show in the U.K taking place in London's ExCeL between Friday, February 25th – Sunday, February 27th.   

With a stand of around 1,000 square feet, Safilo Group will present its latest Spring Summer 23 collections from various brands covering different consumer segments, from Fashion Luxury – with BOSS, Carolina Herrera, Jimmy Choo and Isabel Marant to Lifestyle – with Carrera (including its Carrera-Ducati product collaboration), Eyewear by David Beckham, Dsquared2, Kate Spade New York & Marc Jacobs and Sports & Outdoor – with Under Armour to the fastgrowing Mass Cool segment – with Polaroid & Seventh Street. 

Sustainability
Safilo Group announced last year that it joined The Fashion Pact, a global coalition of companies in the fashion and textile industry (ready-to-wear, sport, lifestyle and luxury) including their suppliers and distributors, all committed to a common core of key environmental goals in three areas: stopping global warming, restoring biodiversity and protecting the oceans.   

During the fair, Safilo Group will be introducing a sustainability corner as part of its purpose-led strategy based on three sustainability pillars: planet, product and people.   

You&Safilo
The stand also features a space dedicated to You&Safilo, Safilo’s B2B e-commerce platform designed by opticians for opticians and operational throughout Europe.   

You&Safilo complements the traditional relationship with sales representatives and makes available to opticians all the sales tools useful within stores, in a clear and intuitive way: they can browse product catalogues, make purchases 24/7, update order statuses, manage post-sales activities completely independently, access marketing content and more. Furthermore, together with You&Safilo, customers continue to have the constant support of Safilo’s Customer Care. Federica Rutschmann, CRM & B2B e-Commerce specialist, will be welcoming guests and guiding them through the different features of the platform. 

Furthermore, starting from Fall 2022 getting in contact with Safilo’s Customer Care got even easier. Thanks to the new WhatsApp service with a simple message our operators will be able to provide all the information to our optician without even having to call. 

“We’re thrilled to be part of this ninth edition of 100% Optical as it is always a great opportunity to connect with the market and catch up with customers and independent opticians from across the country. It is always inspiring to discover the latest innovations in the market and witness how resilient the industry has been despite the various macro-economic setbacks the world has faced over the past few years.” said Oscar Cera, Country Director (UK & Nordics) at Safilo Group.     

Contact: 
Safilo UK Ltd.   
Said El Yaqoubi
said.elyaqoubi@safilo.com 

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