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17 Jan 2024

Traders and Makers return to ‘The Studio’ with their trio of European independent eyewear brands

Traders & Makers Stand: E156
Traders and Makers return to ‘The Studio’ with their trio of European independent eyewear brands
Einstoffen: Raw & Noble
Since debuting at ‘The Studio’ at 100 % Optical last year, Traders and Makers have added another European brand to their portfolio: PANAME from the heart of Paris, which will add plenty of personality and a real splash of colour to the collection. These frames complement the two existing European brands carried by Traders and Makers already extremely well – The Urban, innovative and carbon neutral: EINSTOFFEN from Switzerland and the Swedish, sustainable VASUMA with a vintage feel and a modern twist from Stockholm.

Bringing their trio of European brands to the 10th anniversary of 100 % Optical for an extravagancy of eyewear, the Traders and Makers team will announce exciting additions to the collections with more colour and character than ever.


The new collection from EINSTOFFEN: ‘Raw & Noble’ unites the seemingly incompatible. Wildness and strength - beauty and evenness come together to create artistic eyewear for 2024.

And get ready for the next level sustainable material in the eyewear industry, with a new collaboration by VASUMA with the prestigious material company Eastman and their RENEW project.


EINSTOFFEN’ latest 2024 collection: RAW & NOBLE is dominated by symmetrical shapes and soft lines that soften the raw, and thus fulfill the human need for harmony and order. Wood and titanium meet gold and silver, irregular shapes are accompanied by soft surface structures. The raw materials that nature provides us with and the creativity of people have resulted in eyewear that is unique.

For their 2024 collection, PANAME remains faithful to their colorful signature style, and will accentuate the oversized vintage size of all models. Overall the frames are bigger with thicker acetates, bold temples and fronts. All these details make the new collection featuring several new releases absolutely trendy and modern.

New by VASUMA for 2024: The Eastman Acetate Renew project, produced with a molecular recycling technology: 100% sustainable, without compromise. Timeless design in superior quality made with only sustainable acetate. The collection features classic shapes in true vintage, Vasuma styles in a modern material.

The trio of European independent brands presented by Traders and Makers are all guaranteed to make an impact at any forward thinking optical practice. Head to The Studio at 100 % Optical, grab a drink from the Studio Bar sponsored by Nikon and bring your team to booth E156 to meet the Traders and Makers team, and learn about the irresistible offers at this years’ 100 % Optical Show.


For images and further info email Marianne 

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