EINSTOFFEN, VASUMA AND PANAME

EINSTOFFEN’ latest collection: RAW & NOBLE is dominated by symmetrical shapes and soft lines that soften the raw, and thus fulfill the human need for harmony and order. Wood and titanium meet gold and silver, irregular shapes are accompanied by soft surface structures. The raw materials that nature provides us with and the creativity of people have resulted in eyewear that is unique.

For their 2024 collection, PANAME remains faithful to their colorful signature style, and will accentuate the oversized vintage size of all models. Overall the frames are bigger with thicker acetates, bold temples and fronts. All these details make the new collection featuring several new releases absolutely trendy and modern.

New by VASUMA for 2024: The Eastman Acetate Renew project, produced with a molecular recycling technology: 100% sustainable, without compromise. Timeless design in superior quality made with only sustainable acetate. The collection features classic shapes in true vintage, Vasuma styles in a modern material.

The trio of European independent brands presented by Traders and Makers are all guaranteed to make an impact at any forward thinking optical practice. Head to The Studio at 100 % Optical, grab a drink from the Studio Bar sponsored by Nikon and bring your team to booth E156 to meet the Traders and Makers team, and learn about the irresistible offers at this years’ 100 % Optical Show.