Registration is now open for 100% Optical 2027, the UK’s leading annual event for optical professionals, which returns to Excel London from 27 February to 1 March, bringing together the optical community from across the UK and beyond.

The event is expected to attract more than 11,000 attendees, with the latest in eyewear, contact lenses, technology, equipment and business solutions all on show.

Organised in partnership with the Association of Optometrists (AOP), 100% Optical will combine a world-class CPD programme with opportunities to discover new products and collections, see the latest equipment in action and connect with colleagues and suppliers from across the profession.

From optometrists, dispensing opticians and contact lens opticians to practice managers, buyers, boutique store owners, optical assistants, students, academics and designers, 100% Optical is a meeting point for the whole industry.

Where eyewear meets eyecare

The CPD programme, curated in partnership with the AOP, will span clinical excellence, patient care, business growth and technology, with learning ranging from interactive workshops and peer reviews to main stage talks.

Elsewhere on the show floor, delegates can get hands-on with the latest equipment, meet suppliers and gain early access to new products, eyewear collections and trends.

Eyewear will take centre stage with three 100% Catwalk shows each day, showcasing the latest in eyewear design, while the 100% Studio will bring together a hand-picked selection of independent brands from around the world.

Whether attending for a few hours, a full day or all three, visitors can tailor their time at the show around what matters most to them.

The Love Eyewear Awards are back

Alongside registration opening for 100% Optical, entries are open for the 2027 Love Eyewear Awards, celebrating outstanding talent and creativity from across the eyewear industry.

A highlight of 100% Optical, the annual awards recognise outstanding eyewear from independent and major designers, manufacturers and retailers across the industry. Entrants are encouraged to put forward their work and showcase it to the wider optical community.

Tasmine Othman, Event Director at 100% Optical said: “100% Optical is where the whole optical community comes together, and we’re incredibly excited to open registration for 2027.

“There is so much to see and do, whether you want to develop your clinical knowledge, discover new technology, find your next eyewear collection or explore ideas to grow your practice.

“We’re also delighted to open entries for the 2027 Love Eyewear Awards. This is a chance to recognise and celebrate the creativity, craftsmanship and talent we see across the eyewear industry, and we’re really looking forward to seeing what this year’s entrants have to offer.”

100% Optical 2027 takes place at Excel London from Saturday 27 February to Monday 1 March 2027. To register for 100% Optical 2027, visit the 100% Optical website: 100percentoptical.com.

To find out more and enter the Love Eyewear Awards 2027, visit the Love Eyewear Awards section of the 100% Optical website: www.100percentoptical.com/whats-on/love-eyewear-awards.