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The 8th edition of 100% Optical will take place on 8-10 May 2021 at London’s ExCeL.

Keep the date of 8-10 May 2021 circled in your diary! Expect colourful new show features, the very latest product releases and a seminar programme designed to equip you and the practice team for the year ahead.

Since launching in 2014, 100% Optical has quickly established itself as the largest optical event in the UK, attracting 9,570 UK and international visitors and more than 200 exhibitors at the 2020 edition of the show.

Join us at the Tech Bites

Discover the latest innovations from leading optical firms. 100% Optical's Tech Bites #7 will take place on 24 November at 19:30pm GMT where we will welcome a presentations from Zeiss, Gotti, IOT, Bausch + Lomb and Positive Impact.

Tech Bites on demand available now- Discover 30+ optical suppliers with amazing innovations here.

"A big thanks to 100% Optical for a fantastic exhibition in London over the weekend! Such a great way to see all the latest trends in the Optical industry. Watch this space for a brand new colourful range soon to be added to our selection!"

Lesley Cree Opticians

“We love coming to 100% Optical. We’ve been here since the very first one. It’s very vibrant and we love to catch up with customers old and new. Visitors to the stand have genuine sales conversations. It’s easy to get to, and the team really enjoy being here too.”

Claire Martin, Business Development Manager, Zeiss


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