About 100% Optical

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Optical

The next edition of 100% Optical will take place on 27 February - 1 March 2027 at Excel London.

Since launching in 2014, 100% Optical has quickly established itself as the largest optical event in the UK, bringing together 11,000+ UK and international delegates with more than 250 exhibitors. 

Organised in partnership with the Association of Optometrists (AOP), the annual show provides a platform for professionals to:

  • Source the latest eyewear, contact lenses, technology and solutions for their businesses.
  • Gain valuable CPD points as part of our world-leading education programme, curated by the AOP.
  • Network with fellow industry peers through one-to-one meetings and parties.

Register your interest

Sponsors & Partners

OFFICIAL UK PARTNER

OFFICIAL UK MEDIA PARTNER

Official Associate Partner

Official Associate Partner

Official Associate Partner

Official Associate Partner

Official Associate Partner

Media Partner

Media Partner

Media Partner

Media Partner