The next edition of 100% Optical will take place on 27 February - 1 March 2027 at Excel London.
Since launching in 2014, 100% Optical has quickly established itself as the largest optical event in the UK, bringing together 11,000+ UK and international delegates with more than 250 exhibitors.
Organised in partnership with the Association of Optometrists (AOP), the annual show provides a platform for professionals to:
- Source the latest eyewear, contact lenses, technology and solutions for their businesses.
- Gain valuable CPD points as part of our world-leading education programme, curated by the AOP.
- Network with fellow industry peers through one-to-one meetings and parties.

