Be part of Europe's fastest growing optical event and book your stand today!


100% Optical is Europe's fastest growing optical event and attracts 9,570 optical professionals from across the globe.

If you are part of the optical industry, this is a must-attend event for you to grow your professional network and your business.

Bookings for 100% Optical 2022 are filling up fast and spaces are limited.



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This is the show to be at – we’ve been coming from day one and each year we’ve opted for a bigger stand. There’s been an increase year on year in visitors, and this year’s been the best yet.

Sam Wymer, Sales and Marketing Director, The Eye Doctor

We’ve been at 100% Optical since the start – it always has a great buzz and feel, constantly growing and changing. The (Media 10) team are always positive – they are supportive, open, communicative and innovative – they do listen. They bring life back into optics.

Ian Wolfendon, Director of Wolf Eyewear

This show is really fun, upbeat and has a real buzz – we also like how it’s clearly sectioned. It seems to be getting busier and busier each year – we come every year and are already looking forward to the next one. 

Dominic Hurst, Instruments Sales Manager, Essilor