Exhibit at 100% Optical

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Optical

Where eyewear meets eyecare

Be part of Europe's fastest-growing optical event. 100% Optical is the UK’s largest optical event, providing a direct route to 11,000+ optical professionals from the UK and international optical community.

It is the perfect opportunity to bring your product or service to life in front of a highly engaged audience. You’ll build your brand and grow your sales pipeline from those seeking to explore the latest solutions and invest in new equipment and technology.

Whether you specialise in eyewear, equipment, ophthalmic lenses, contact lenses, teleoptometry,  business services, or other functions, our tailor-made packages will help you achieve your business goals and meet your budget needs. You’ll benefit from year-round visibility for maximum ROI.

Book your stand          Download the sponsorship brochure

 

 

Who attends 100% Optical?

45%

Independent Opticians

23%

Multiple Optician/Retailer

12%

Hospital/Private

51%

Attendees have either sole or direct influence over purchasing decisions

Enter the UK market

Enter the UK market

Entering a new market or growing in one can be challenging, but it doesn’t have to be. From understanding local trends and buyer behaviour to fine-tuning your positioning and distribution strategy, there’s a lot to navigate. That’s where 100% Optical comes in.

Brand recognition

Brand recognition

You’ll benefit from extensive 360 marketing support before, during, and after the show, including brand features, PR opportunities with a reach of 12M, social media promotion, and visibility in the official show guide and app.

Networking

Networking

Introductions to key buyers, distributors and decision-makers are made here. With over 54 countries in attendance, you'll be leaving the show with new leads, deals and contacts.

Lead generation

Lead generation

Generate high-quality leads from key decision-makers and professionals from boutique opticians, retailers, private hospitals, NHS and independent practices. You'll receive a data scanner to capture delegate data as part of your package.

Digital Marketing Support - Optical Insider

Optical Insider, our weekly newsletter has rapidly become the go to news resource to over 30,000 optometrists, dispensing opticians, buyers, practice owners, designers and ophthalmologists from the UK and overseas.

If your brand is not ready to exhibit with us just yet, there are plenty digital marketing opportunities available for you to benefit from. 

 

 

Enquire for digital opportunities

Backed by influential organisations and journalists

  • Association of Optometrists (AOP)
  • College of Optometrists
  • Optical Suppliers Association (OSA)
  • ABDO
  • General Optical Council
  • Association of Independent Optometrists and Dispensing Opticians (AIO)
  • Optician Magazine
  • Eyenews
  • The Eyewear Forum (TEF Magazine)
  • 20/20 Europe
  • Eyestylist
  • Optical Journal

Hear what your competitors had to say:

 

  • “With it being our first time exhibiting at this show, we have found the organisation great, the staff always check in on us. We absolutely love the app for logging leads effectively, it is so much more beneficial than a business card. We’ve had some of our loyal existing customers come and see us which is great to see. We will be back next year.”
    Samantha Bain
    Sales Representative - DITA
  • "Year on year there have been positive tweaks and improvements at 100% Optical which is great to see. I'd say it’s the busiest one I have ever experienced and we’ve been exhibiting here for years. There’s been a buzz in the independent area and I’ve had lots of appointments. One of my colleagues from California actually came over to the UK for 100% Optical this year and their expectations were blown away. They were really impressed and headed home beaming!"
    Jeremy Thomas
    UK Sales Manager - SALT. Eyewear
  • “We’ve had really strong footfall, the organisation has been really slick with great promotion and advertising of the show to make visitors aware and get them here. The registration process is always seamless at 100% Optical too in comparison to other trade shows. We find it a great opportunity to connect with the industry but also keep an eye on emerging trends and competition.”
    Megan Kennaird
    Brand Manager - CooperVision
  • "The show is superb for networking, we have found it a great way to bring us brand awareness as we are a new business. I had a list of people I wanted to speak with and I have managed to speak with everyone on it, which is great. It really is the show to be at and we’re already booked for next year.”
    Tim Robinson
    Marketing Development Manager - Glaukos

Sponsors & Partners

OFFICIAL UK PARTNER

OFFICIAL UK PARTNER

Official Associate Partner

Official Associate Partner

Official Associate Partner

Official Associate Partner

Official Associate Partner

MEDIA PARTNERS

Digital Media Partners

 

 



 

Accommodation Partner