100% Optical is the UK’s largest optical event, bringing together thousands of professionals from the UK and international optical community. Co-located with 100% Ophthalmology, this is the first event in the world to bring optometry and ophthalmology together at a large scale, all under one roof.
The largest UK event for the industry will enter a new and exciting phase for 2026 as the show looks ahead to the next decade. With a larger revamped floor plan, new digital marketing tools and more.
Now in our 12th year, 100% Optical continues to grow, attracting more visitors each year, including senior decision makers. To stand out, it's vital to think beyond your stand space. We offer targeted promotional opportunities to help you reach the right audience, maximise ROI, and drive traffic to your stand. With over 11,000 optical professionals attending in 2025, it's Europe’s fastest-growing optical event.
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