Be part of Europe's fastest growing optical event and book your stand today!


100% Optical is Europe's fastest growing optical event and attracts 9,570 optical professionals from across the globe.

If you are part of the optical industry, this is a must-attend event for you to grow your professional network and your business.

Bookings for 100% Optical 2022 are filling up fast and spaces are limited.



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This is the show to be at – we’ve been coming from day one and each year we’ve opted for a bigger stand. There’s been an increase year on year in visitors, and this year’s been the best yet.

Sam Wymer, Sales and Marketing Director, The Eye Doctor

We’ve been at 100% Optical since the start – it always has a great buzz and feel, constantly growing and changing. The (Media 10) team are always positive – they are supportive, open, communicative and innovative – they do listen. They bring life back into optics.

Ian Wolfendon, Director of Wolf Eyewear

This show is really fun, upbeat and has a real buzz – we also like how it’s clearly sectioned. It seems to be getting busier and busier each year – we come every year and are already looking forward to the next one. 

Dominic Hurst, Instruments Sales Manager, Essilor

IMPORTANT UPDATE: New dates for 100% Optical - 23-25 April 2022

Following the rapid escalation of Omicron cases across the UK, and with new restrictions possible in the early part of 2022, we have taken the difficult decision to postpone 100% Optical 2022. We have been in dialogue with our official partner the AOP, as well as the OSA, ABDO a number of exhibitors and stakeholders and can say they support this move. We would not wish to put anyone at risk and neither would they.

The new dates for 100% Optical are 23-25 April 2022, and will continue to take place at the ExCeL London.  All visitor registration, exhibitor stand, sponsorship and hosted meetings will automatically be transferred to the new dates. Working with our education partners at the AOP, we will endeavour to honour CPD & education bookings as well, but of course we will need to reconfirm speaker availability for the new dates.

We will be in touch in the New Year to reconnect, and discuss how we can utilise the extra time we have been given to plan this event. 100% Optical 2022 will still be the best one yet, and one we will all have waited over two years for. In the meantime, please do make sure that if you have booked hotel rooms and flights you contact your providers to cancel your booking or move forward in line with the new show dates.  We know how hard this is for everyone, so thank you for your continued support. We know the industry cannot wait to be reunited, as we saw record registrations for this event in the last two weeks. We will use the time to make the event even better.

We would like to wish you all a very restful and safe holiday season and look forward to working with you in 2022.

Best Wishes

100% Optical Team