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100% Optical delivers a comprehensive & world-leading educational programme produced in partnership with the Association of Optometrists.

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100% Optical APP

FREE to download, the 100% Optical app, sponsored by Ocuco, will be your ultimate guide for the show.

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Love Eyewear Awards

The Love Eyewear Awards will be taking place on Saturday 23 April 2022. Taking place close to the venue.

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Love Eyewear Week

100% Optical, the UK’s largest and funkiest Optical trade show is running a ‘Love Eyewear Week’ campaign from 18– 24 April 2022

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100% Optical Catwalk, Sponsored by Transitions, showcases the latest trends in Eyewear, it is the hottest feature of the show.


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RCA Competition 

100% Optical are working alongside RCA for the 7th time delivering the RCA Competition. This year's theme is Past - Present - Future.

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AOP Lounge

The AOP is the leading representative membership organisation for optometrists, offering unrivalled protection and support to over 80% of optometrists

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Dispensing Workshop

A space for visitors to join some of the most experienced craftsmen in the profession, and experience making and fitting frames first-hand.

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Optical Academy

The Optical Academy, sponsored by SpaMedica, provides visitors to engage with CET accredited education targeted at the wider practice. 

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Future Practice Hub

The Future Practice hosts 4 rooms dedicated to delivering industry leading content on Consulting, Diagnostics, Dispensing ,Industry hot topics.

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Design Arcade

Discover the latest eyewear trends from emerging and established international brands.


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The Studio has been created as an ultra-cool industrial space right in the heart of the Eyewear zone.


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Frame Us Exhibition

‘Mr Specs’ has been collection spectacles for almost 50 years. His exhibition has now come to 100%.

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Optical Online

100% Optical Online is your 365 days of the year online optical community, giving opticians and optometrist an environment to learn, network and be inspired.

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Tech Bites On Demand

Discover 30+ optical suppliers with amazing innovations. Tech Bites on demand are available now. 

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Optical Insider

The Optical Insider Newsletter is distributed twice a week to optometrists, dispensing opticians, practice owners and designers, all looking to see the latest news and products.

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