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What's On

100% Optical brings together a unique programme of content, providing a wealth of education, advice and inspiration for all eye care professionals. With over 100 hours of CET available, three daily fashion shows, hands-on workshops and free one-to-one consultations with industry experts there really is something for everyone.

Ones to Watch

100% Optical bring to you Ones to Watch, a collection of independent eyewear designs from around...

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(New) Eyeconart

EYECONART is a completely unique interactive photography concept for events. Recently nominated...

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(New) The Forgotten Eyewear Museum

New for 2020, 100% Optical is pleased to be showcasing at the show examples of the finest eyewear...

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Exclusive Product Launches and Exhibitor Offers

Each year at 100% Optical there are a wide variety of new product launches, exclusive exhibition...

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RCA Eyewear Design Competition

2020, The look of love The theme of the 100% Optical and Royal College of Art (RCA) eyewear design...

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Love Eyewear Awards (New)

100% Optical is delighted to launch LOVE EYEWEAR AWARDS, Sponsored by Shamir. Taking place at...

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Love Eyewear Week

100% Optical, the UK’s largest and funkiest Optical trade show is running a ‘Love Eyewear Week’...

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20-20 Catwalk

At 100% Optical 2020 we worked again with media partners 20-20 Europe. A new year signals a new...

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ABDO and ABDO College

The Association of British Dispensing Opticians at 100% Optical The Association of British Dispensing...

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Design Arcade

Located at the heart of the exhibition, visitors can stroll down the Design Arcade to discover the...

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Dispensing Workshop

The dispensing Workshop for 100% Optical 2021 will provide a place for visitors to come along and...

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Future Practice Hub

The Future Practice Hub provides the opportunity to glance at how practices can evolve in the...

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Optical Academy

Positioned at the heart of the Equipment Hall, visitors are able to attend the Optical Academy,...

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Sports Eyewear

The demand for high-performance sports optics continues to increase, with consumers seeking...

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