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What's On
100% Optical brings together a unique programme of content, providing a wealth of education, advice and inspiration for all eye care professionals. With over 100 hours of CET available, three daily fashion shows, hands-on workshops and free one-to-one consultations with industry experts there really is something for everyone.
Ones to Watch
100% Optical bring to you Ones to Watch, a collection of independent eyewear designs from around...
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(New) Eyeconart
EYECONART is a completely unique interactive photography concept for events. Recently nominated...
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(New) The Forgotten Eyewear Museum
New for 2020, 100% Optical is pleased to be showcasing at the show examples of the finest eyewear...
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Exclusive Product Launches and Exhibitor Offers
There is a wide variety of new product launches, exclusive exhibition offers, competitions and...
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RCA Eyewear Design Competition
2020, The look of love The theme of the 100% Optical and Royal College of Art (RCA) eyewear design...
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Love Eyewear Awards (New)
100% Optical is delighted to launch LOVE EYEWEAR AWARDS, Sponsored by Shamir. Taking place at...
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Love Eyewear Week
100% Optical, the UK’s largest and funkiest Optical trade show is running a ‘Love Eyewear Week’...
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20-20 Catwalk
We are pleased to be working again with media partners 20-20 for 100% Optical 2020. A new year...
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ABDO and ABDO College
The Association of British Dispensing Opticians at 100% Optical The Association of British Dispensing...
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Design Arcade
Located at the heart of the exhibition, visitors can stroll down the Design Arcade to discover the...
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Dispensing Workshop
The dispensing Workshop for 100% Optical 2020 will provide a place for visitors to come along and...
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Future Practice Hub
The Future Practice Hub provides the opportunity to glance at how practices can evolve in the...
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Optical Academy
Positioned at the heart of the Equipment Hall, visitors are able to attend the Optical Academy,...
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Sports Eyewear
The demand for high-performance sports optics continues to increase, with consumers seeking...
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