About 100% Optical

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Since launching in 2014, 100% Optical has quickly established itself as the largest optical event in the UK, attracting 9,570 UK and international visitors and more than 200 exhibitors.

Organised in partnership with the Association of Optometrists (AOP), the annual show provides a platform for professionals to:

  • Source the latest eyewear, technology and solutions for their businesses
  • Gain invaluable CET points as part of our world-leading education programme
  • Network with fellow industry peers through one-to-one meetings and parties.

The 8th edition of 100% Optical will take place on 22-24 January 2022 at London’s ExCeL.

100% Optical Portfolio

100% Optical Online

100% Optical Online

Tech Bites

Tech Bites

Optical Insider

Optical Insider

Love Eyewear Awards

Love Eyewear Awards