Where independent eyewear meets independent thinking
Based at 100% Optical, 27 February - 1 March 2027, Excel London
The Frame of Mind Vault is an exclusive destination at 100% Optical, created to connect the world's most innovative independent eyewear designers with independent opticians and boutique store owners who champion creativity, craftsmanship, and exceptional design.
Designed for niche eyewear brands and forward-thinking independent opticians, the vault brings together professionals who share a passion for beautifully crafted eyewear, authentic stories, and distinctive collections that stand out from the mainstream.
This is more than a networking space - it's a curated environment where meaningful conversations lead to lasting partnerships.
In the Frame of Mind Vault, every frame has a story, every designer has a vision, and every conversation has the potential to inspire.
Who should be part of it?
If you believe that eyewear is more than a product - it's an expression of identity, artistry, and craftsmanship - this is where you'll meet others who share your philosophy.
- Independent opticians, practice owners and boutique store owners who actively seek niche eyewear collections.
- Independent and luxury eyewear designers.
- Artisan frame manufacturers.
- Boutique and niche eyewear brands.
For eyewear brands
Why join us?
- Connect with carefully selected independent opticians and store owners who actively seek niche eyewear collections.
- Build relationships with those renowned for celebrating craftsmanship and independent design.
- Showcase your latest collections in an intimate, premium environment – away from the show floor.
- Meet with key journalists and influencers who influence trends in premium and niche eyewear.
Participation is by selection only. If you are a design-led eyewear brand looking to make an impact in the UK market, register your interest to be considered and receive further details about the opportunity.
For eyewear buyers
Why join us?
- Explore niche, independent collections that offer something different from the mainstream.
- Build relationships with the designers renowned for celebrating craftsmanship and independent design in an intimate, premium environment – away from the show floor.
- Have genuine conversations with brands and designers that could develop into valuable long-term partnerships.
- Connect with independent opticians and boutique store owners who share a passion for quality and individuality.
Participation is by selection only. Please get in touch to apply.
Application form coming soon.
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