The London Frame of Mind Vault is an exclusive destination at 100% Optical, created to connect the world's most innovative independent eyewear designers with the opticians and eyewear store owners who champion creativity, craftsmanship, and exceptional design.
Designed exclusively for niche eyewear brands and forward-thinking independent opticians, the vault brings together professionals who share a passion for beautifully crafted eyewear, authentic stories, and distinctive collections that stand apart from the mainstream.
Apply for your brand space
If you are a design-led eyewear brand looking to make an impact in the UK market, we invite you to apply for a space in the London Frame of Mind Vault using the form below. By submitting your application, you commit to your booking if your application is approved. A member of the team will contact you to confirm whether your application has been accepted. A cost of £1,599 (+VAT) applies, which includes your dedicated space, lead capture tool, and marketing support to help maximise your presence.
Eligibility criteria
To be considered for a space, your brand must meet the following criteria:
- Design-led eyewear brand
- New to the UK market
- UK-based brands: established for less than three years
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