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Scavenger Hunt

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To celebrate a decade as Europe's fastest-growing optical event, 100% Optical is pleased to announce the 100% Optical scavenger hunt competition.
Taking place during the exhibition, 24-26 February at ExCeL, 10 lucky winners will walk away with a unique prize bundle featuring an incredible selection of frames, sunglasses, gadgets, fashion accessories and more. 
10 clues will lead to different locations around the exhibition, each revealing a letter that will form an industry related word.

Once you’ve cracked the word, complete the short online form to enter!

How to enter: 

1. Attend 100% Optical, 24-26 February at ExCeL London

2. Follow the clues to find 10 letters around the show, which when unscrambled will reveal an industry related word  

3. Complete the short form below with the 10-letter word 

Full terms and conditions below


Follow the clues below at 100% Optical to reveal the 10 letter word...

1. Keep your eyes peeled for the first letter once you've collected your lanyard. If you're out in the open on the showfloor you've gone too far!

2. Head to where you'll grab a drink towards the end of a long day... Don't be too far left or too far right on the showfloor. 

3. This area of the show features an educational institute fit for a King (or Queen).

4. If you're a budding recording artist (or into independent funky frames) you'd probably be known to spend a lot of time here.

5. Follow the sound of music and look out for the models strutting their stuff.

6. Do you love these frames as much as our judges do?

7. Seek out our long standing education partner.

8. A new addition to the show. Take a seat to take in all things relating to Ophthalmology.

9. It's time for the main educational event... don't be late.

10. Practice makes perfect for what's to come...

Prize bundles up for grabs:

Scavenger Hunt

Entry form

The competition has now closed. 

Terms and conditions:

The 100% Optical Scavenger Hunt competition is open to those aged 18+. There are 10 prize bundles up for grabs. Winners will be chosen at random from those that meet the entry criteria. The competition will close at 17:00 on Monday 26th February 2024. One entry per person is permitted, multiple entries will be removed. Prizes are non-transferable. Winners will be contacted by Friday 1st March via email and will have 14 days to respond to claim their prize. Winners will need to provide a UK/EU address for delivery of their prize. By entering the competition entrants give permission to share their contact details with the exhibitors that have donated the prizes. This competition is organised by 100% Optical, Crown House, 151 High Rd, Loughton IG10 4LF.


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