Follow the clues below at 100% Optical to reveal the 10 letter word...
1. Keep your eyes peeled for the first letter once you've collected your lanyard. If you're out in the open on the showfloor you've gone too far!
2. Head to where you'll grab a drink towards the end of a long day... Don't be too far left or too far right on the showfloor.
3. This area of the show features an educational institute fit for a King (or Queen).
4. If you're a budding recording artist (or into independent funky frames) you'd probably be known to spend a lot of time here.
5. Follow the sound of music and look out for the models strutting their stuff.
6. Do you love these frames as much as our judges do?
7. Seek out our long standing education partner.
8. A new addition to the show. Take a seat to take in all things relating to Ophthalmology.
9. It's time for the main educational event... don't be late.
10. Practice makes perfect for what's to come...