Where independent eyewear meets independent thinking
Frame of Mind is an exclusive destination at 100% Optical, created to connect the world’s most innovative independent eyewear designers with independent opticians and boutique store owners who champion creativity, craftsmanship, and exceptional design.
Designed exclusively for niche eyewear brands and forward-thinking buyers, it brings together those who share a passion for beautifully crafted eyewear, authentic stories, and distinctive collections that stand out from the mainstream.
Participating brands will be announced soon.
APPLY AS A BRAND APPLY AS A BUYER
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