WHERE EYEWEAR
MEETS EYECARE

JOIN US THIS WEEKEND

28 FEBRUARY - 2 MARCH 2026, EXCEL LONDON, UK


REGISTER FOR FREE

Experience 100% Optical, 27 February - 1 March 2027, London


100% Optical is the UK’s meeting point for all optical professionals to come together, celebrate and champion the industry.

Find your next must-have collections and see the next trends ahead of season, from luxury to independent eyewear brands. You'll explore a handpicked selection of names that are redefining craftsmanship, creativity and innovation, while connecting with old friends and new faces across the industry. 

Join us for an unmissable event where innovation, education, and collaboration take centre stage.
 

REGISTER YOUR INTEREST

Whether you can join us for one day or stay for all three, there is plenty to discover at 100% Optical. 

100% Catwalk

Experience three daily catwalk shows showcasing the very best in eyewear design. From bold new shapes and colours to innovative materials for both adults and children, get your front-row seat to the latest trends and collections.

Find out more

100% Studio

Sponsored by Nikon Lenswear UK. This curated space champions the bold, bespoke, and beautifully made, showcasing the most exciting names in independent design from around the world. 100% Studio is where you’ll find your next must-have collection.

Find out more

Exhibitor List

Meet the world-leading eyewear companies exhibiting on the show floor, from independent design to luxury brands. Get exclusive early access to the newest collections - months before they hit the wider market.

See the list

Love Eyewear Awards

Celebrate the best in the industry at the Love Eyewear Awards, championing the best in eyewear among independent and major designers, manufacturers, and retailers.

Find out more

CPD Programme

From clinical excellence and patient care to business growth and the latest technology, choose sessions that suit your learning style - whether that’s workshops, peer reviews, inspiring main stage talks, or exciting catwalk shows.

Take a look

Dispensing Workshops

A space for delegates to join some of the most experienced craftsmen in the profession, and experience making and fitting frames first-hand - all CPD accredited. 

View the programme

READY TO JOIN US?

Join 11,000+ of your peers and get ready for the UK's leading optical event - an unmissable date in every optical professional’s calendar.

REGISTER YOUR INTEREST

Sponsors & Partners

Platinum & 100% Studio Sponsor


 

Platinum sponsor


 

Platinum sponsor


 

Gold sponsor


 

Silver sponsor


 

OFFICIAL UK PARTNER

OFFICIAL UK PARTNER

Official Associate Partner

Official Associate Partner

Official Associate Partner

Official Associate Partner

Official Associate Partner

Official Associate Partner

MEDIA PARTNERS

Digital Media Partners



 

Accommodation Partner